2022 has just started and Ad World Masters is ready to reveal its Agencies of the Year!
Ad World Masters Agency of the Year rewards agencies based on the Agency Score, which assesses the potential value of each agency. Eligible agencies had until December 31st 2021 to improve their score and try their best to be listed as Agency Of The Year 2021. The data of over 11,900 agencies has been processed and assessed by our Artificial Intelligence Algorithms and it is time to announce the best the industry has to offer.
The title of Agency of the Year is granted based on the Agency Score with 3 possible levels:
Gold for Agency Scores ≥ 9.2
Silver for Agency Scores ≥ 8.7
Bronze for Agency Scores ≥ 8.5.
For this, all awarded agencies are receiving a digital badge of “Agency of the Year” of the tier they are in.
Each market being unique the results are categorized by country depending on the agency’s main location. You will find here below the awarded agencies for the US.
With a population above 331 million inhabitants and a GDP/capita of $62,605, United States is still one of the leading markets in the world in spite of the pandemic. As far as the advertising industry, the annual spending forecast for the year 2019 was around $240 billion (Statista). Google and Facebook still hold the majority of digital ad spending, with 37.2% and 19.6% respectively (eMarketer). Also, the estimated number of advertising agencies on its territory is around 55,000.
In the US Ad World Masters Agencies of the Year’ competition features 24 Gold, 129 Silver, and 75 Bronze winners.
Curious to discover the results of other markets?
Explore the results per country and learn more about the competition.
If you don’t see your agency, sign up, list or claim your agency and you could be nominated next year!