frequently ASKED QUESTIONS
and their answers

Marketers who are looking for agencies (e.g. Brand Managers, Product Managers, or Marketing Managers). Agencies who are looking for new business (CEOs, Founders, Business Developers, Senior Account Managers, New Business Managers, PR Managers, Marketing Directors, or Managers).

Ad World Masters is a unique tool for agency growth, and is especially helpful for new business development. Learn more about Ad World Masters' features for agencies >

Are you a marketer? Or do you work in an agency? If you can answer this question then you should know. Not sure which describes you best? You want to look for an Agencies > Marketer account. Specifically, you want to set up an agency profile on Ad World Masters to reach potential prospects > Agency account.

Yes, sure! You can edit any information at any time.

We suggest users remember these rules: One name, one agency profile! This means that what no matter what your agency is named, if you have several brands, each one of them is a different agency. The information you enter for each agency profile should be specific to this entity.

Profile strength refers to how complete your profile is. The more information you add, the more complete it will be.

Specialities and skills can be subjective. Try to find the best fit in the corresponding list, and if you really feel something is missing, please drop us a line at [email protected].

The person of contact avatar can be changed by registering an Agency account with the email associated to the Person of contact. We recommend you to invite this account to become a Manager of the same agency profile.

Agency Of The Year is a competition based on Ad World Masters data and technology which awards the best agencies the title of "Agency Of The Year" basing on their Agency Score.

Every agency can enter the Competition. For the United Kingdom and the United States, agencies need to be claimed to participate in the competition. For the rest of the world agencies simply listed on Ad World Masters de facto participate in the competition.

The Chemistry Test is a fun and engaging way to test your vision alignement with an agency. Without replacing a meeting, it gives you a quick overview of the agency's work vision by comparing your answers with the answers from the agency. Learn more about The Chemistry Test.

Like many web services, we rely on crowdsourced information and allow users to pre-register agencies. Agency profiles are often pre-registered by clients or people from the advertising industry using publicly available data.

Your agency probably appears as claimed because one of your collaborators went through the claiming process and is now administrator of the agency profile on ADWM. Get in touch with the designated contact person on the agency profile. If they are an administrator of this page, they can invite you to it and grant you authorizations. Once you have joined this agency profile, you can edit its information. If you want to be granted administrator status, you have to ask your collaborator – the current administrator – to grant you the admin rights. Please note that there is only one administrator for each agency profile. If for some reason it is not possible to go through this process, we advise you to contact support directly by email at [email protected].

Our Ad World Masters moderators review profile inputs. If there are no serious errors, a profile will be approved and verified. However, if the information entered cannot be verified, we might have to decline or even delete a profile. Please note that if your agency has received awards in the past, it is important to include a link with a detailed list of the awards it has received. This list must match the number of awards and categories on the form. Failure to include a list often makes verifying this information very difficult, or even impossible. Ad World Masters and its moderators reserve the right to approve or decline information after verifying whether the declared information matches the data sources provided and other sources.

Our AI algorithms use a unique combination of crowdsourced, raw, and verified data to assess and calculate an Agency Score based on a complete set of criteria. These include, but are not limited to, Awards, Reviews, SEO, Social, and Web criteria. Our AI algorithms analyse over 160 parameters for each agency. Read more on How AI works? >

If an agency score is displayed in a lighter shade, this means the score has not yet been verified. This can occur either due to a lack of information, or just because the agency itself has not yet verified the information. If this is the case, a disclaimer on the agency profile will remind users of the corresponding agency profile.

Many elements come into play when your Agency Score is calculated. You might not even be aware you did something. Did you post something new on one of your social media accounts? A new article on the agency blog? Actions like these can influence your score.

Elite Agencies are excellent agencies with scores between 8.5 and 10. Gold ≥ 9.2. Silver ≥ 8.7. Bronze ≥ 8.5.

Ad World Masters currently has over 10,000 agencies referenced from all over the world, but the database still needs to grow. Marketers can pre-register agencies on Ad World Masters and learn about their score. Note that their score will be definitive only once the information they enter has been verified both our our moderators and the agency itself.