TOP Ad Agencies in the US – Ad World Masters Agency of the Year 2022 Winners!
As the year 2023 begins, Ad World Masters is proud to announce its Agencies of the Year. Our rigorous selection process, which assesses the potential value of each agency, has resulted in the recognition of some of the most outstanding and accomplished agencies in the industry.
The selection process is based on the Agency Score, which is calculated using our proprietary Artificial Intelligence Algorithms. Agencies had until December 31st, 2021 to improve their score and compete for the coveted title of Agency of the Year.
The title of Agency of the Year is granted based on the Agency Score and is divided into three levels of recognition: Gold, Silver and Bronze. Gold is awarded to agencies with scores of 9.2 or higher, Silver is awarded to agencies with scores of 8.7 or higher, and Bronze is awarded to agencies with scores of 8.5 or higher. Each awarded agency will receive a digital badge of “Agency of the Year” for the level they are in.
The results of the competition are categorized by country, depending on the agency’s main location. In the US, the Ad World Masters Agencies of the Year competition features 38 Gold, 179 Silver, and 71 Bronze winners. These agencies represent the very best in the industry and are a testament to the creativity, innovation, and excellence that define the advertising field.
We would like to extend our heartfelt congratulations to all of the winners and thank all of the participating agencies for their dedication and hard work. We look forward to seeing the impact of their work in the coming year and beyond.
Curious to discover the results of other markets? Explore the results per country and learn more about the competition. If you don’t see your agency listed, sign up, list or claim your agency and you could be nominated for next year!
Insights into the advertising industry in the United States
The United States advertising market is a dynamic and constantly evolving landscape, characterized by its innovation, creativity, and exceptional depth of resources. The market is valued at over $250 billion in 2020, with digital advertising making up a significant portion of this growth. According to IAB, digital advertising accounted for over 60% of total ad spend in the US in 2020, driven by the rise of mobile and video advertising.
Search and social media are among the most popular forms of digital advertising in the US, with Google and Facebook being the dominant players in their respective markets. In 2020, mobile advertising accounted for over 70% of digital ad spend, reflecting the growing importance of mobile devices in consumers’ lives.
E-commerce is also a key driver of growth in the US advertising market, valued at $794 billion in 2020 and projected to reach $1.1 trillion by 2023, according to eMarketer. This growth is driven by the increasing popularity of online shopping and the growing role of mobile devices in the e-commerce experience. Amazon is the leading player in the US e-commerce market, followed by Walmart and eBay.
The US advertising market is home to some of the world’s most accomplished and renowned advertising agencies, such as WPP, Omnicom Group, and Publicis Groupe. These agencies specialize in various forms of advertising, including digital, television, and print, and work with a wide range of brands and media companies to create and place advertisements across traditional and digital media.
The US media landscape is also highly diverse, with a wide range of options for businesses looking to advertise. In addition to the major networks such as ABC, NBC, CBS, and Fox, there are also a number of cable networks, local television stations, and streaming services that offer advertising opportunities. The newspaper market is also significant, with The New York Times and The Wall Street Journal being among the most widely read.
According to a report by the Association of National Advertisers, the top advertising categories in the US are Automotive, Retail, and Pharmaceuticals/Healthcare. In 2020, the e-commerce sector has seen the biggest growth in advertising expenditure due to the COVID-19 pandemic.
The US advertising market is also known for its strong focus on data-driven marketing, with many brands and agencies using advanced analytics and customer data to create highly targeted and effective advertising campaigns. Programmatic advertising is particularly popular in the US, with programmatic ad spending reaching $81 billion in 2020 and projected to reach $104 billion by 2023.
Overall, the advertising market in the US is highly competitive and offers a wide range of opportunities for companies looking to expand their reach. With a growing focus on digital and e-commerce advertising, it continues to be an essential destination for brands looking to achieve global success. The industry is constantly evolving and adapting to new technologies and trends, ensuring that it remains at the forefront of innovation and creativity.