As the year 2023 begins, Ad World Masters is proud to announce its Agencies of the Year. Our rigorous selection process, which assesses the potential value of each agency, has resulted in the recognition of some of the most outstanding and accomplished agencies in the industry.
The selection process is based on the Agency Score, which is calculated using our proprietary Artificial Intelligence Algorithms. Agencies had until December 31st, 2021 to improve their score and compete for the coveted title of Agency of the Year.
The title of Agency of the Year is granted based on the Agency Score and is divided into three levels of recognition: Gold, Silver and Bronze. Gold is awarded to agencies with scores of 9.2 or higher, Silver is awarded to agencies with scores of 8.7 or higher, and Bronze is awarded to agencies with scores of 8.5 or higher. Each awarded agency will receive a digital badge of “Agency of the Year” for the level they are in.
The results of the competition are categorized by country, depending on the agency’s main location. In the United Kingdom, the Ad World Masters Agencies of the Year competition features 20 Gold, 83 Silver, and 36 Bronze winners. These agencies represent the very best in the industry and are a testament to the creativity, innovation, and excellence that define the advertising field.
We would like to extend our heartfelt congratulations to all of the winners and thank all of the participating agencies for their dedication and hard work. We look forward to seeing the impact of their work in the coming year and beyond.
Curious to discover the results of other markets? Explore the results per country and learn more about the competition. If you don’t see your agency listed, sign up, list or claim your agency and you could be nominated for next year!
Insights into the advertising industry in the United Kingdom
The advertising market in the United Kingdom is one of the most developed and competitive in the world, valued at over £22 billion in 2020. The digital advertising market is a significant segment of the UK advertising market, with a value of £13.6 billion in 2020 and projected growth of 6.9% in 2021, according to IAB UK. Search and social media are the most popular forms of digital advertising in the UK, with Google and Facebook being the main players in the search and social media advertising markets, respectively. Mobile advertising also saw significant growth, accounting for over 60% of digital ad spend in 2020.
The e-commerce market in the UK is also significant, valued at £138 billion in 2020 and projected to reach £169 billion by 2022, according to PwC. The market has been driven by the increasing popularity of online shopping and the growth of mobile commerce. Amazon is the leading player in the UK e-commerce market, followed by ASOS and eBay.
The leading advertising agencies in the UK include WPP, Omnicom Group, and Publicis Groupe. These agencies specialize in various forms of advertising, such as digital, television, and print. The media landscape in the UK is dominated by television, with the major networks being BBC, ITV, Channel 4, and Sky. The newspaper market is also significant, with The Times and The Guardian being among the most widely read.
According to a report by the Advertising Association, the top advertising categories in the UK are Automotive, Retail, and Financial Services. In 2020, the e-commerce sector has seen the biggest growth in advertising expenditure due to the COVID-19 pandemic.
The UK advertising market is also known for its strong focus on data-driven marketing, with many brands and agencies using advanced analytics and customer data to create highly targeted and effective advertising campaigns. Programmatic advertising is particularly popular in the UK, with programmatic ad spending reaching £3.1 billion in 2020 and projected to reach £3.7 billion by 2022.
Another interesting fact about the UK advertising market is that it is home to a number of well-established independent agencies, such as Adam & Eve DDB, WCRS and Mother, that have achieved international acclaim for their work.
Overall, the advertising market in the UK is highly competitive and offers a wide range of opportunities for companies looking to expand their reach, with a growing focus on digital and e-commerce advertising. The industry is known for its creativity, innovation, and exceptional talent, making it a destination for brands looking to achieve global success.