As the year 2023 begins, Ad World Masters is proud to announce its Agencies of the Year. Our rigorous selection process, which assesses the potential value of each agency, has resulted in the recognition of some of the most outstanding and accomplished agencies in the industry.
The selection process is based on the Agency Score, which is calculated using our proprietary Artificial Intelligence Algorithms. Agencies had until December 31st, 2021 to improve their score and compete for the coveted title of Agency of the Year.
The title of Agency of the Year is granted based on the Agency Score and is divided into three levels of recognition: Gold, Silver and Bronze. Gold is awarded to agencies with scores of 9.2 or higher, Silver is awarded to agencies with scores of 8.7 or higher, and Bronze is awarded to agencies with scores of 8.5 or higher. Each awarded agency will receive a digital badge of “Agency of the Year” for the level they are in.
The results of the competition are categorized by country, depending on the agency’s main location. In Poland, the Ad World Masters Agencies of the Year competition features 4 Gold, 9 Silver, and 12 Bronze winners. These agencies represent the very best in the industry and are a testament to the creativity, innovation, and excellence that define the advertising field.
We would like to extend our heartfelt congratulations to all of the winners and thank all of the participating agencies for their dedication and hard work. We look forward to seeing the impact of their work in the coming year and beyond.
Curious to discover the results of other markets? Explore the results per country and learn more about the competition. If you don’t see your agency listed, sign up, list or claim your agency and you could be nominated for next year!
Insights into the advertising industry in Poland
The advertising market in Poland is one of the most developed in Central and Eastern Europe, valued at $3 billion in 2020, with a projected growth rate of 4% in 2021. The digital advertising market has been growing rapidly in recent years, with a value of $1.7 billion in 2019 and a projected value of $2 billion by 2022.
According to IAB Poland, the digital advertising market share in Poland was 47% in 2020, with e-commerce being the most active sector in terms of digital ad spending. This is a result of the COVID-19 pandemic which caused an increase in online shopping.
Search and social media are the most popular forms of digital advertising in Poland. Google and Facebook are the main players in the search and social media advertising markets, respectively. In 2020, mobile advertising also saw a significant increase, accounting for over 60% of the total digital ad spend in Poland.
The leading advertising agencies in Poland include Saatchi & Saatchi, Publicis, and Ogilvy. These agencies specialize in various forms of advertising, such as digital, television, and print. The media landscape in Poland is dominated by television, with the main players being TVP, Polsat, and TVN. These channels have a combined viewership of over 70%. The newspaper market is also significant, with Gazeta Wyborcza and Rzeczpospolita being among the most widely read.
According to a report by Statista, the e-commerce market in Poland is projected to reach $17 billion by 2023. The market has been driven by the increasing popularity of online shopping, as well as the growth of mobile commerce. The e-commerce market in Poland is characterized by a high level of competition, with the leading players being Allegro and Ceneo.
Overall, the advertising market in Poland is mature, dynamic, and offers a wide range of opportunities for companies looking to expand their reach in the region, with a growing focus on digital and e-commerce advertising.