As the year 2023 begins, Ad World Masters is proud to announce its Agencies of the Year. Our rigorous selection process, which assesses the potential value of each agency, has resulted in the recognition of some of the most outstanding and accomplished agencies in the industry.
The selection process is based on the Agency Score, which is calculated using our proprietary Artificial Intelligence Algorithms. Agencies had until December 31st, 2021 to improve their score and compete for the coveted title of Agency of the Year.
The title of Agency of the Year is granted based on the Agency Score and is divided into three levels of recognition: Gold, Silver and Bronze. Gold is awarded to agencies with scores of 9.2 or higher, Silver is awarded to agencies with scores of 8.7 or higher, and Bronze is awarded to agencies with scores of 8.5 or higher. Each awarded agency will receive a digital badge of “Agency of the Year” for the level they are in.
The results of the competition are categorized by country, depending on the agency’s main location. In Bosnia and Herzegovina, the Ad World Masters Agencies of the Year competition features 1 Bronze winners. These agencies represent the very best in the industry and are a testament to the creativity, innovation, and excellence that define the advertising field.
We would like to extend our heartfelt congratulations to all of the winners and thank all of the participating agencies for their dedication and hard work. We look forward to seeing the impact of their work in the coming year and beyond.
Curious to discover the results of other markets? Explore the results per country and learn more about the competition. If you don’t see your agency listed, sign up, list or claim your agency and you could be nominated for next year!
Insights into the advertising industry in Bosnia and Herzegovina
The advertising market in Bosnia and Herzegovina is relatively small compared to other European countries and is primarily driven by the telecommunications, FMCG and automotive sectors. Traditional forms of advertising such as television, radio and print media are still popular in the country, however, digital advertising is gradually gaining popularity.
The leading advertising agencies in Bosnia and Herzegovina include Agencija 101, Communis and BBDO. These agencies specialize in various forms of advertising, such as digital, television, radio and print. The media landscape in Bosnia and Herzegovina is diverse, with television, newspapers, and radio being major players. The major television networks include BHT 1, FTV and RTVFBiH. The newspaper market is also significant, with Dnevni Avaz and Oslobođenje being among the most widely read.
The e-commerce market in Bosnia and Herzegovina is still relatively small and has not seen significant growth as of yet. The market is primarily driven by the retail sector, and the leading e-commerce players in the country include Limundo and Kupi.ba.
Overall, the advertising market in Bosnia and Herzegovina is a developing market, offering limited opportunities for companies looking to expand their reach in the region. However, with a growing focus on digital and e-commerce advertising and a diverse economy, the market holds potential for growth in the future. Additionally, the country’s unique cultural, linguistic and political diversity makes it a unique market for companies in the advertising industry.