As the year 2023 begins, Ad World Masters is proud to announce its Agencies of the Year. Our rigorous selection process, which assesses the potential value of each agency, has resulted in the recognition of some of the most outstanding and accomplished agencies in the industry.
The selection process is based on the Agency Score, which is calculated using our proprietary Artificial Intelligence Algorithms. Agencies had until December 31st, 2021 to improve their score and compete for the coveted title of Agency of the Year.
The title of Agency of the Year is granted based on the Agency Score and is divided into three levels of recognition: Gold, Silver and Bronze. Gold is awarded to agencies with scores of 9.2 or higher, Silver is awarded to agencies with scores of 8.7 or higher, and Bronze is awarded to agencies with scores of 8.5 or higher. Each awarded agency will receive a digital badge of “Agency of the Year” for the level they are in.
The results of the competition are categorized by country, depending on the agency’s main location. In Uganda, the Ad World Masters Agencies of the Year competition features 1 Silver winner. These agencies represent the very best in the industry and are a testament to the creativity, innovation, and excellence that define the advertising field.
We would like to extend our heartfelt congratulations to all of the winners and thank all of the participating agencies for their dedication and hard work. We look forward to seeing the impact of their work in the coming year and beyond.
Curious to discover the results of other markets? Explore the results per country and learn more about the competition. If you don’t see your agency listed, sign up, list or claim your agency and you could be nominated for next year!
Insights into the advertising industry in Uganda
The advertising market in Uganda is relatively small, with a value of around $130 million in 2020, according to PwC. However, the market is expected to grow in the coming years, driven by increasing use of digital technologies and the expansion of the middle class.
Television and radio are the most popular traditional media channels in Uganda, with a reach of over 90% of the population. However, digital advertising is also on the rise, with a growing number of Ugandans accessing the internet via mobile devices.
The majority of advertising in Uganda is done by local agencies, such as NBS Television, Vision Group, and Monitor Publications. However, some multinational agencies such as JWT, Ogilvy, and Mindshare also have a presence in the market.
E-commerce is still at a nascent stage in Uganda, but is expected to grow as more consumers gain access to the internet. Digital platforms such as Jumia and Kilimall are leading the way in online retail, but the e-commerce market is still highly fragmented.
In terms of digital advertising, Facebook and Google are the dominant players, with a combined market share of around 75%. However, local platforms such as NBS Television and Vision Group are also gaining ground in the digital space.
The Ugandan government has been actively promoting digital technologies and e-commerce in recent years, with initiatives such as the Uganda Communications Commission’s (UCC) e-commerce strategy and the Uganda National IT Authority’s (NITA-U) digital skills development program.
Overall, the advertising market in Uganda is poised for growth in the coming years, driven by increasing use of digital technologies and the expansion of the middle class. However, the market remains highly competitive and dynamic, with local and multinational companies vying for a share of the market.