As the year 2023 begins, Ad World Masters is proud to announce its Agencies of the Year. Our rigorous selection process, which assesses the potential value of each agency, has resulted in the recognition of some of the most outstanding and accomplished agencies in the industry.
The selection process is based on the Agency Score, which is calculated using our proprietary Artificial Intelligence Algorithms. Agencies had until December 31st, 2021 to improve their score and compete for the coveted title of Agency of the Year.
The title of Agency of the Year is granted based on the Agency Score and is divided into three levels of recognition: Gold, Silver and Bronze. Gold is awarded to agencies with scores of 9.2 or higher, Silver is awarded to agencies with scores of 8.7 or higher, and Bronze is awarded to agencies with scores of 8.5 or higher. Each awarded agency will receive a digital badge of “Agency of the Year” for the level they are in.
The results of the competition are categorized by country, depending on the agency’s main location. In Taiwan, the Ad World Masters Agencies of the Year competition features 1 Silver winner. These agencies represent the very best in the industry and are a testament to the creativity, innovation, and excellence that define the advertising field.
We would like to extend our heartfelt congratulations to all of the winners and thank all of the participating agencies for their dedication and hard work. We look forward to seeing the impact of their work in the coming year and beyond.
Curious to discover the results of other markets? Explore the results per country and learn more about the competition. If you don’t see your agency listed, sign up, list or claim your agency and you could be nominated for next year!
Insights into the advertising industry in Taiwan
The advertising market in Taiwan is valued at around TWD 76 billion (approximately $2.6 billion) in 2021. The market is dominated by television and digital advertising, with digital making up more than half of the total ad spend. The most popular digital channels are social media and search engines.
There are several notable advertising agencies in Taiwan, such as Ogilvy, JWT, and Publicis. These agencies work with clients in a variety of industries, including fast-moving consumer goods, telecommunications, and technology.
E-commerce has been growing rapidly in Taiwan, with online sales expected to reach TWD 1.2 trillion (approximately $40 billion) in 2022. This growth has led to an increase in digital advertising for online retailers, such as PChome and Shopee.
There are several major media houses in Taiwan, such as China Television and Sanlih E-Television, which own multiple television and radio stations, as well as digital platforms, such as Yahoo Taiwan and Line Today, which provide additional advertising opportunities.
According to IAB, the Interactive Advertising Bureau, in 2020, the digital advertising market in Taiwan reached TWD 24 billion (approximately $800 million), with the share of mobile advertising increasing to 75% of total digital ad spend.
In 2020, the most popular category in the digital advertising market was e-commerce (27.5%), followed by entertainment and media (26.5%), and services (11.6%).
In 2021, the advertising market in Taiwan is expected to grow by 4%, driven by an increase in digital advertising, in particular, mobile advertising, and e-commerce.
The most popular digital advertising formats in Taiwan are display and video ads, with search and social media ads also being popular among advertisers.
In terms of social media, Facebook is the most popular platform, followed by YouTube and Instagram.
According to a survey by IAB Taiwan, in 2020, the most effective digital advertising formats were social media ads, followed by video and display ads.
The most popular ad formats on mobile devices are interstitial, native, and video ads.
In 2021, Taiwan’s digital advertising market is expected to exceed TWD 25 billion (approximately $850 million).
In Taiwan, digital advertising is primarily used by companies in the retail, automotive, and telecommunications sectors.
According to a survey by IAB Taiwan, 80% of companies in Taiwan have used digital advertising in the past 12 months, while 55% plan to increase their digital ad spend in the next year.
The most popular online advertising formats in Taiwan are display and video ads, with search and social media ads also being popular among advertisers.
In Taiwan, programmatic advertising is becoming increasingly popular, with programmatic ad spend expected to reach TWD 6 billion (approximately $200 million) in 2020.
In summary, the advertising market in Taiwan is relatively large, with digital advertising making up a significant share of total ad spend. The most popular digital channels are social media and search engines, and the most popular ad formats are display and video ads. E-commerce is also growing rapidly in Taiwan, providing new opportunities for digital advertising.