As the year 2023 begins, Ad World Masters is proud to announce its Agencies of the Year. Our rigorous selection process, which assesses the potential value of each agency, has resulted in the recognition of some of the most outstanding and accomplished agencies in the industry.
The selection process is based on the Agency Score, which is calculated using our proprietary Artificial Intelligence Algorithms. Agencies had until December 31st, 2021 to improve their score and compete for the coveted title of Agency of the Year.
The title of Agency of the Year is granted based on the Agency Score and is divided into three levels of recognition: Gold, Silver and Bronze. Gold is awarded to agencies with scores of 9.2 or higher, Silver is awarded to agencies with scores of 8.7 or higher, and Bronze is awarded to agencies with scores of 8.5 or higher. Each awarded agency will receive a digital badge of “Agency of the Year” for the level they are in.
The results of the competition are categorized by country, depending on the agency’s main location. In Switzerland, the Ad World Masters Agencies of the Year competition features 1 Bronze winner. These agencies represent the very best in the industry and are a testament to the creativity, innovation, and excellence that define the advertising field.
We would like to extend our heartfelt congratulations to all of the winners and thank all of the participating agencies for their dedication and hard work. We look forward to seeing the impact of their work in the coming year and beyond.
Curious to discover the results of other markets? Explore the results per country and learn more about the competition. If you don’t see your agency listed, sign up, list or claim your agency and you could be nominated for next year!
Insights into the advertising industry in Switzerland
The advertising market in Switzerland is characterized by a high level of competition and a strong focus on digital advertising. According to PwC, total ad spend in Switzerland is projected to reach CHF 4.6 billion in 2021, with digital advertising accounting for over 55% of that total. The leading advertising agencies in Switzerland include Publicis, Wirz, and Jung von Matt, and the top media houses include Tamedia and Ringier. The e-commerce market in Switzerland is also growing rapidly, with online sales projected to reach CHF 8.5 billion in 2021.
Digital advertising is growing in popularity in Switzerland, with search and social media being the most popular channels. Social media advertising is projected to grow by 9.8% in 2021, with spend on social media advertising expected to reach CHF 1.2 billion. Mobile advertising is also becoming increasingly popular, with mobile ad spend projected to reach CHF 1.2 billion in 2021.
In terms of advertising content, video is the most popular format in Switzerland, followed by display advertising and native advertising. Video advertising is projected to grow by 12.6% in 2021, with spend on video advertising expected to reach CHF 1.1 billion.
Switzerland has a high penetration of smartphones, with over 85% of the population owning one, this has led to a high demand for mobile advertising. With the rise of mobile internet usage and the increasing use of social media, mobile advertising is becoming more and more popular.
Switzerland is also home to many international companies, which has led to an increase in cross-border advertising. This has resulted in an increase in the use of programmatic advertising and real-time bidding. Programmatic advertising is projected to grow by 20% in 2021, with spend on programmatic advertising expected to reach CHF 870 million.
Overall, the advertising market in Switzerland is characterized by a strong focus on digital advertising and a high level of competition. As the e-commerce market continues to grow and mobile usage continues to increase, the demand for digital advertising is expected to continue to rise in Switzerland.