As the year 2023 begins, Ad World Masters is proud to announce its Agencies of the Year. Our rigorous selection process, which assesses the potential value of each agency, has resulted in the recognition of some of the most outstanding and accomplished agencies in the industry.
The selection process is based on the Agency Score, which is calculated using our proprietary Artificial Intelligence Algorithms. Agencies had until December 31st, 2021 to improve their score and compete for the coveted title of Agency of the Year.
The title of Agency of the Year is granted based on the Agency Score and is divided into three levels of recognition: Gold, Silver and Bronze. Gold is awarded to agencies with scores of 9.2 or higher, Silver is awarded to agencies with scores of 8.7 or higher, and Bronze is awarded to agencies with scores of 8.5 or higher. Each awarded agency will receive a digital badge of “Agency of the Year” for the level they are in.
The results of the competition are categorized by country, depending on the agency’s main location. In Slovenia, the Ad World Masters Agencies of the Year competition features 1 Bronze winner. These agencies represent the very best in the industry and are a testament to the creativity, innovation, and excellence that define the advertising field.
We would like to extend our heartfelt congratulations to all of the winners and thank all of the participating agencies for their dedication and hard work. We look forward to seeing the impact of their work in the coming year and beyond.
Curious to discover the results of other markets? Explore the results per country and learn more about the competition. If you don’t see your agency listed, sign up, list or claim your agency and you could be nominated for next year!
Insights into the advertising industry in Slovenia
The advertising market in Slovenia is relatively small, with a value of around €200 million in 2020. The market is dominated by TV advertising, which accounts for around 40% of total ad spend.
Radio and outdoor advertising also have a significant share of the market, with around 15% and 10% of ad spend respectively.
Digital advertising is growing rapidly in Slovenia, with a projected growth rate of around 10% per year. The share of digital advertising in total ad spend is expected to reach around 30% by 2023.
E-commerce is also growing rapidly in Slovenia, with a projected growth rate of around 15% per year. In 2020, online retail sales in Slovenia amounted to €1.2 billion.
There are several major advertising agencies operating in Slovenia, including McCann, Ogilvy, and Publicis.
Media houses such as Pro Plus, Nova24TV, and RTV Slovenija are also major players in the market.
In terms of e-commerce, the most popular online shopping categories in Slovenia are clothing and footwear, followed by electronics and home appliances.
Digital advertising spend in Slovenia is expected to reach around €60 million in 2023. Mobile advertising is the fastest-growing segment of digital advertising in Slovenia, with a projected growth rate of around 20% per year.
According to PwC, the total ad spend in Slovenia is expected to reach €225 million by 2023.
In 2019, the largest advertisers in Slovenia were Telekom Slovenije, Mercator, and Lidl Slovenia.
According to a study by IAB Slovenia, in 2020, the most popular digital advertising formats in Slovenia were display ads, followed by video ads and social media ads.
In 2020, social media usage in Slovenia was high, with around 80% of the population using platforms such as Facebook, Instagram, and YouTube.
According to a study by IAB Slovenia, the most popular social media platforms in Slovenia are Facebook, Instagram, and YouTube.
According to a study by Statista, the most popular e-commerce platforms in Slovenia are Amazon and Bolha.com.
According to a report by PwC, the leading e-commerce companies in Slovenia are BigBang, Ema Trade, and Click2Chic.
In conclusion, the advertising market in Slovenia is relatively small but growing rapidly, especially in digital and e-commerce segments. Major players in the market include advertising agencies such as McCann, Ogilvy, and Publicis, and media houses such as Pro Plus, Nova24TV, and RTV Slovenija. The total ad spend is expected to reach €225 million by 2023.