As the year 2023 begins, Ad World Masters is proud to announce its Agencies of the Year. Our rigorous selection process, which assesses the potential value of each agency, has resulted in the recognition of some of the most outstanding and accomplished agencies in the industry.
The selection process is based on the Agency Score, which is calculated using our proprietary Artificial Intelligence Algorithms. Agencies had until December 31st, 2021 to improve their score and compete for the coveted title of Agency of the Year.
The title of Agency of the Year is granted based on the Agency Score and is divided into three levels of recognition: Gold, Silver and Bronze. Gold is awarded to agencies with scores of 9.2 or higher, Silver is awarded to agencies with scores of 8.7 or higher, and Bronze is awarded to agencies with scores of 8.5 or higher. Each awarded agency will receive a digital badge of “Agency of the Year” for the level they are in.
The results of the competition are categorized by country, depending on the agency’s main location. In Romania, the Ad World Masters Agencies of the Year competition features 1 Gold, 2 Silver, and 1 Bronze winners. These agencies represent the very best in the industry and are a testament to the creativity, innovation, and excellence that define the advertising field.
We would like to extend our heartfelt congratulations to all of the winners and thank all of the participating agencies for their dedication and hard work. We look forward to seeing the impact of their work in the coming year and beyond.
Curious to discover the results of other markets? Explore the results per country and learn more about the competition. If you don’t see your agency listed, sign up, list or claim your agency and you could be nominated for next year!
Insights into the advertising industry in Romania
The advertising market in Romania has been growing steadily in recent years, driven by an increase in e-commerce and digital advertising. According to a report by IAB Romania, the total value of the advertising market in Romania reached €1.2 billion in 2020, an increase of 6.5% compared to the previous year. The digital advertising market represented 32.6% of total ad spend, with a value of €390 million.
The advertising agencies and media houses in Romania are diverse, with both local and international players present in the market. Some of the leading agencies include Graffiti BBDO, Publicis, and McCann. The media landscape in Romania is also diverse, with a mix of national and regional players. Some of the leading media houses include ProTV, Antena Group, and Ringier Romania.
E-commerce has been a major driver of growth in the advertising market in Romania, with online sales reaching €2.8 billion in 2020. The e-commerce market is projected to continue growing in the coming years, with a forecasted compound annual growth rate of 12.5% between 2021 and 2025.
Digital advertising has also seen significant growth in Romania, with the majority of ad spend going towards mobile advertising and social media advertising. According to a report by Statista, mobile advertising accounted for 63% of total digital ad spend in Romania in 2020, while social media advertising accounted for 45%.
In terms of ad spend by industry, the retail industry is the largest advertiser in Romania, accounting for 22.4% of total ad spend in 2020. Other major industries include telecommunications (18.1%), automotive (12.6%), and finance (11.5%).
Overall, the advertising market in Romania is expected to continue growing in the coming years, driven by the increasing popularity of e-commerce and digital advertising. As the number of online shoppers and internet users continues to rise, the demand for digital advertising will also increase, making Romania a potentially attractive market for advertisers.