As the year 2023 begins, Ad World Masters is proud to announce its Agencies of the Year. Our rigorous selection process, which assesses the potential value of each agency, has resulted in the recognition of some of the most outstanding and accomplished agencies in the industry.
The selection process is based on the Agency Score, which is calculated using our proprietary Artificial Intelligence Algorithms. Agencies had until December 31st, 2021 to improve their score and compete for the coveted title of Agency of the Year.
The title of Agency of the Year is granted based on the Agency Score and is divided into three levels of recognition: Gold, Silver and Bronze. Gold is awarded to agencies with scores of 9.2 or higher, Silver is awarded to agencies with scores of 8.7 or higher, and Bronze is awarded to agencies with scores of 8.5 or higher. Each awarded agency will receive a digital badge of “Agency of the Year” for the level they are in.
The results of the competition are categorized by country, depending on the agency’s main location. In Portugal, the Ad World Masters Agencies of the Year competition features 1 Gold, 7 Silver, and 2 Bronze winners. These agencies represent the very best in the industry and are a testament to the creativity, innovation, and excellence that define the advertising field.
We would like to extend our heartfelt congratulations to all of the winners and thank all of the participating agencies for their dedication and hard work. We look forward to seeing the impact of their work in the coming year and beyond.
Curious to discover the results of other markets? Explore the results per country and learn more about the competition. If you don’t see your agency listed, sign up, list or claim your agency and you could be nominated for next year!
Insights into the advertising industry in Portugal
The advertising market in Portugal is valued at around €1.4 billion, with the majority of revenue coming from television and print advertising. The digital advertising market is growing rapidly, with e-commerce and mobile advertising experiencing particularly strong growth. In 2020, digital advertising accounted for approximately 35% of total advertising revenue in Portugal, with a projected growth of 7.5% in 2021.
There are a number of major advertising agencies in Portugal, including Ogilvy, McCann, and Publicis. These agencies work with a variety of clients across different industries, including retail, telecommunications, and finance.
Media houses in Portugal include RTP, SIC, and TVI, which dominate the television market. There are also a number of national newspapers, such as Público, Diário de Notícias and Jornal de Notícias, which have a strong presence in the print market.
In the e-commerce market, the most important players in Portugal are Worten, El Corte Inglés, and Continente, which are all part of the Sonae Group.
Digital advertising is increasingly important, with companies such as Google and Facebook being major players in the market. According to the IAB, in 2020, the digital advertising market in Portugal grew by 9.3% compared to the previous year, reaching €485 million.
Overall, the advertising market in Portugal is showing a trend of steady growth, driven by the increasing importance of digital and e-commerce channels.