As the year 2023 begins, Ad World Masters is proud to announce its Agencies of the Year. Our rigorous selection process, which assesses the potential value of each agency, has resulted in the recognition of some of the most outstanding and accomplished agencies in the industry.
The selection process is based on the Agency Score, which is calculated using our proprietary Artificial Intelligence Algorithms. Agencies had until December 31st, 2021 to improve their score and compete for the coveted title of Agency of the Year.
The title of Agency of the Year is granted based on the Agency Score and is divided into three levels of recognition: Gold, Silver and Bronze. Gold is awarded to agencies with scores of 9.2 or higher, Silver is awarded to agencies with scores of 8.7 or higher, and Bronze is awarded to agencies with scores of 8.5 or higher. Each awarded agency will receive a digital badge of “Agency of the Year” for the level they are in.
The results of the competition are categorized by country, depending on the agency’s main location. In Oman, the Ad World Masters Agencies of the Year competition features 1 Silver winner. These agencies represent the very best in the industry and are a testament to the creativity, innovation, and excellence that define the advertising field.
We would like to extend our heartfelt congratulations to all of the winners and thank all of the participating agencies for their dedication and hard work. We look forward to seeing the impact of their work in the coming year and beyond.
Curious to discover the results of other markets? Explore the results per country and learn more about the competition. If you don’t see your agency listed, sign up, list or claim your agency and you could be nominated for next year!
Insights into the advertising industry in Oman
The advertising market in Oman is relatively small compared to other GCC countries, but it is growing at a steady pace. In 2019, the total advertising spend in Oman was around $200 million, with the majority of the advertising spend going towards traditional media such as TV and print. However, digital advertising is also increasing, with a growth rate of around 8% in 2019. The e-commerce market in Oman is still in its early stages, but it is expected to grow rapidly in the coming years. Agencies and media houses in Oman include Impact BBDO Oman, FP7/McCann Oman, and Oman Advertising and Publicity. Oman’s leading media groups include Oman News Agency, Oman Radio, and Oman TV. According to recent reports, Oman’s digital advertising market is expected to reach around $40 million by 2022. With a young population and high internet penetration, Oman has great potential for growth in digital advertising in the future.