2022 has just started and Ad World Masters is ready to reveal its Agencies of the Year!
Ad World Masters Agency of the Year rewards agencies based on the Agency Score, which assesses the potential value of each agency. Eligible agencies had until December 31st 2021 to improve their score and try their best to be listed as Agency Of The Year 2021. The data of over 11,900 agencies has been processed and assessed by our Artificial Intelligence Algorithms and it is time to announce the best the industry has to offer.
The title of Agency of the Year is granted based on the Agency Score with 3 possible levels:
Gold for Agency Scores ≥ 9.2
Silver for Agency Scores ≥ 8.7
Bronze for Agency Scores ≥ 8.5.
For this, all awarded agencies are receiving a digital badge of “Agency of the Year” of the tier they are in.
Each market being unique the results are categorized by country depending on the agency’s main location. You will find here below the awarded agencies for Kenya.
Kenya, with a population of over 53 million inhabitants, has a GDP/capita of $1,711. Also, the GDP growth in 2018 was 6.30%, achieving a place among the fastest-growing countries. About 2019, the total ad spending is likely to be around $330 million (Statista).
In Kenya Ad World Masters Agencies of the Year’ competition features 1 Silver and 4 Bronze winners.
Curious to discover the results of other markets?
Explore the results per country and learn more about the competition.
If you don’t see your agency, sign up, list or claim your agency and you could be nominated next year!