As the year 2023 begins, Ad World Masters is proud to announce its Agencies of the Year. Our rigorous selection process, which assesses the potential value of each agency, has resulted in the recognition of some of the most outstanding and accomplished agencies in the industry.
The selection process is based on the Agency Score, which is calculated using our proprietary Artificial Intelligence Algorithms. Agencies had until December 31st, 2021 to improve their score and compete for the coveted title of Agency of the Year.
The title of Agency of the Year is granted based on the Agency Score and is divided into three levels of recognition: Gold, Silver and Bronze. Gold is awarded to agencies with scores of 9.2 or higher, Silver is awarded to agencies with scores of 8.7 or higher, and Bronze is awarded to agencies with scores of 8.5 or higher. Each awarded agency will receive a digital badge of “Agency of the Year” for the level they are in.
The results of the competition are categorized by country, depending on the agency’s main location. In Jordan, the Ad World Masters Agencies of the Year competition features 1 Silver winner. These agencies represent the very best in the industry and are a testament to the creativity, innovation, and excellence that define the advertising field.
We would like to extend our heartfelt congratulations to all of the winners and thank all of the participating agencies for their dedication and hard work. We look forward to seeing the impact of their work in the coming year and beyond.
Curious to discover the results of other markets? Explore the results per country and learn more about the competition. If you don’t see your agency listed, sign up, list or claim your agency and you could be nominated for next year!
Insights into the advertising industry in Jordan
The advertising market in Jordan is relatively small, with a total market value of around $200 million in 2020. However, it is growing at a steady rate, with a projected growth rate of around 3-4% in the coming years. The majority of the advertising in Jordan is done through traditional media channels such as television and radio, with a small but growing digital advertising sector.
The most prominent agencies in the country are Impact BBDO and FP7/DXB, which are both part of the global BBDO network. Other notable agencies include Memac Ogilvy, JWT and DDB.
Media houses such as Al-Ghad and Al-Rai have a strong presence in the market and are the most widely read newspapers in the country.
E-commerce is also growing in Jordan, with local e-commerce platform Souq.com being one of the most popular online marketplaces in the region. Digital advertising is also on the rise, with more and more companies investing in online and social media advertising to reach consumers.
According to a report by PwC, digital advertising in Jordan is expected to grow by 20% in 2021. Online video advertising is also forecast to grow by 30%. With the increasing popularity of streaming services, this is likely to be a key area for future growth in the advertising market.
The advertising market in Jordan is mostly dominated by the fast moving consumer goods sector, and the automotive and telecommunications sectors. The advertising expenditure on television and radio accounts for a significant portion of the overall advertising spending.