As the year 2023 begins, Ad World Masters is proud to announce its Agencies of the Year. Our rigorous selection process, which assesses the potential value of each agency, has resulted in the recognition of some of the most outstanding and accomplished agencies in the industry.
The selection process is based on the Agency Score, which is calculated using our proprietary Artificial Intelligence Algorithms. Agencies had until December 31st, 2021 to improve their score and compete for the coveted title of Agency of the Year.
The title of Agency of the Year is granted based on the Agency Score and is divided into three levels of recognition: Gold, Silver and Bronze. Gold is awarded to agencies with scores of 9.2 or higher, Silver is awarded to agencies with scores of 8.7 or higher, and Bronze is awarded to agencies with scores of 8.5 or higher. Each awarded agency will receive a digital badge of “Agency of the Year” for the level they are in.
The results of the competition are categorized by country, depending on the agency’s main location. In Italy, the Ad World Masters Agencies of the Year competition features 2 Gold, 9 Silver, and 10 Bronze winners. These agencies represent the very best in the industry and are a testament to the creativity, innovation, and excellence that define the advertising field.
We would like to extend our heartfelt congratulations to all of the winners and thank all of the participating agencies for their dedication and hard work. We look forward to seeing the impact of their work in the coming year and beyond.
Curious to discover the results of other markets? Explore the results per country and learn more about the competition. If you don’t see your agency listed, sign up, list or claim your agency and you could be nominated for next year!
Insights into the advertising industry in Italy
The advertising market in Italy is a developed market valued at over €8 billion in 2020. The digital advertising market is a significant segment of the Italian advertising market, valued at €4 billion in 2020, and projected to grow at a CAGR of 6.5% from 2021 to 2025.
According to IAB Italy, digital advertising accounted for over 50% of total ad spend in Italy in 2020, with e-commerce and the travel sector being the most active in terms of digital ad spending. Search and social media are the most popular forms of digital advertising in Italy, with Google and Facebook being the main players in the search and social media advertising markets, respectively. Mobile advertising also saw significant growth, accounting for over 70% of digital ad spend in 2020.
The e-commerce market in Italy is also significant, valued at €26 billion in 2020 and projected to reach €32 billion by 2024. The market has been driven by the increasing popularity of online shopping and the growth of mobile commerce. Yoox, Amazon, and eBay are the leading players in the Italian e-commerce market.
The leading advertising agencies in Italy include WPP, Omnicom Group, and Publicis Groupe. These agencies specialize in various forms of advertising, such as digital, television, and print. The media landscape in Italy is diverse, with television, newspapers, and radio being major players. The major television networks include RAI, Mediaset, and Sky. The newspaper market is also significant, with La Repubblica and Corriere della Sera being among the most widely read.
According to a report by the Italian Advertising Association, the top advertising categories in Italy are Automotive, Telecommunications and FMCG. The Italian market is known for its strong focus on creativity and innovation in advertising, which often results in unique and memorable campaigns. Additionally, the market is also known for its strong regulations and self-regulation, with bodies such as the Italian Advertising Association and the Italian Competition Authority playing an active role in maintaining standards and protecting consumers.
Overall, the advertising market in Italy is a developed and competitive market, offering a wide range of opportunities for companies looking to expand their reach in the region. With a growing focus on digital and e-commerce advertising, and a strong focus on creativity and innovation in advertising campaigns, the Italian market is an attractive market for companies in the advertising industry.