As the year 2023 begins, Ad World Masters is proud to announce its Agencies of the Year. Our rigorous selection process, which assesses the potential value of each agency, has resulted in the recognition of some of the most outstanding and accomplished agencies in the industry.
The selection process is based on the Agency Score, which is calculated using our proprietary Artificial Intelligence Algorithms. Agencies had until December 31st, 2021 to improve their score and compete for the coveted title of Agency of the Year.
The title of Agency of the Year is granted based on the Agency Score and is divided into three levels of recognition: Gold, Silver and Bronze. Gold is awarded to agencies with scores of 9.2 or higher, Silver is awarded to agencies with scores of 8.7 or higher, and Bronze is awarded to agencies with scores of 8.5 or higher. Each awarded agency will receive a digital badge of “Agency of the Year” for the level they are in.
The results of the competition are categorized by country, depending on the agency’s main location. In Iran, the Ad World Masters Agencies of the Year competition features 1 Bronze winner. These agencies represent the very best in the industry and are a testament to the creativity, innovation, and excellence that define the advertising field.
We would like to extend our heartfelt congratulations to all of the winners and thank all of the participating agencies for their dedication and hard work. We look forward to seeing the impact of their work in the coming year and beyond.
Curious to discover the results of other markets? Explore the results per country and learn more about the competition. If you don’t see your agency listed, sign up, list or claim your agency and you could be nominated for next year!
Insights into the advertising industry in Iran
The advertising market in Iran is growing at a steady pace, with a focus on digital advertising. According to a report by IAB, digital advertising in Iran is expected to reach $1 billion by 2022. The market is dominated by local agencies and media houses such as Pars Online, Takhfifan, and Digikala. Traditional forms of advertising such as television, radio, and print still hold a significant share of the market. However, with the increase in internet penetration and smartphone usage, digital platforms such as social media, search engines, and mobile apps are becoming increasingly popular among advertisers. E-commerce is also growing rapidly in Iran, with platforms such as Digikala, Bamilo, and Sheypoor accounting for a significant share of online advertising. Despite the current economic challenges and international sanctions, the advertising market in Iran continues to show potential for growth in the digital space.
The advertising market in Iran is considered to be one of the most dynamic and rapidly developing markets in the Middle East. The country has a population of over 80 million, making it a significant market for advertisers. Traditional media, such as TV and print, still hold the largest share of the advertising market in Iran, but digital advertising is becoming increasingly popular. According to a report by PwC, digital advertising in Iran is expected to grow by 25% in the next three years. The e-commerce market in Iran is also growing rapidly, with an estimated worth of $2 billion in 2020.
There are a number of well-known advertising agencies in Iran, including M&C Saatchi, JWT, and Memac Ogilvy. Media houses such as IRIB (Islamic Republic of Iran Broadcasting) and Fars News Agency are also popular among advertisers.
Television is the most popular medium for advertising in Iran, with the majority of advertising revenue coming from TV commercials. However, online advertising is becoming more prominent, with social media platforms such as Instagram and Telegram being widely used.
According to a recent report by IAB, the mobile internet penetration rate in Iran is about 70%, and this number is expected to continue to grow in the coming years. This presents a significant opportunity for digital advertising in the country.
Overall, the advertising market in Iran is a growing and dynamic market, with a lot of potential for digital and e-commerce advertising. As the population continues to grow and digital penetration increases, it is likely that the advertising market in Iran will continue to expand.