As the year 2023 begins, Ad World Masters is proud to announce its Agencies of the Year. Our rigorous selection process, which assesses the potential value of each agency, has resulted in the recognition of some of the most outstanding and accomplished agencies in the industry.
The selection process is based on the Agency Score, which is calculated using our proprietary Artificial Intelligence Algorithms. Agencies had until December 31st, 2021 to improve their score and compete for the coveted title of Agency of the Year.
The title of Agency of the Year is granted based on the Agency Score and is divided into three levels of recognition: Gold, Silver and Bronze. Gold is awarded to agencies with scores of 9.2 or higher, Silver is awarded to agencies with scores of 8.7 or higher, and Bronze is awarded to agencies with scores of 8.5 or higher. Each awarded agency will receive a digital badge of “Agency of the Year” for the level they are in.
The results of the competition are categorized by country, depending on the agency’s main location. In Indonesia, the Ad World Masters Agencies of the Year competition features 1 Gold, and 1 Silver winners. These agencies represent the very best in the industry and are a testament to the creativity, innovation, and excellence that define the advertising field.
We would like to extend our heartfelt congratulations to all of the winners and thank all of the participating agencies for their dedication and hard work. We look forward to seeing the impact of their work in the coming year and beyond.
Curious to discover the results of other markets? Explore the results per country and learn more about the competition. If you don’t see your agency listed, sign up, list or claim your agency and you could be nominated for next year!
Insights into the advertising industry in Indonesia
The advertising market in Indonesia is a rapidly growing and dynamic industry, driven by the country’s large population and growing economy. According to data from PwC, the advertising market in Indonesia is expected to reach $7.5 billion by 2022, with digital advertising making up a significant portion of this growth.
One of the major players in the Indonesian advertising market is WPP, a global advertising and marketing agency with a strong presence in the country. Other major agencies include Publicis Groupe, Omnicom, and Dentsu.
In terms of media houses, PT Media Nusantara Citra (MNC) is one of the largest in Indonesia and owns a variety of television and print media outlets. Other major media houses include PT Kompas Gramedia and PT Elang Mahkota Teknologi (Emtek).
E-commerce and digital advertising are also growing rapidly in Indonesia. The e-commerce market in Indonesia is projected to reach $130 billion by 2025, according to a report by Google, Temasek, and Bain & Company. This growth is driven by increasing internet penetration and the rising popularity of mobile commerce.
Digital advertising in Indonesia is also on the rise, with digital ad spending projected to reach $3 billion by 2022, according to data from IAB Indonesia. Mobile advertising is the largest segment of digital advertising in the country, accounting for more than 70% of digital ad spending.
One interesting fact about the advertising market in Indonesia is that the country has the highest number of social media users in Southeast Asia, with more than 130 million people using social media platforms like Facebook and Instagram. This has led to a growing focus on social media advertising among brands and agencies in the country.
In conclusion, the advertising market in Indonesia is a rapidly growing industry, driven by the country’s large population and growing economy. Digital advertising and e-commerce are particularly strong areas of growth, and the country’s high number of social media users is leading to a growing focus on social media advertising.