As the year 2023 begins, Ad World Masters is proud to announce its Agencies of the Year. Our rigorous selection process, which assesses the potential value of each agency, has resulted in the recognition of some of the most outstanding and accomplished agencies in the industry.
The selection process is based on the Agency Score, which is calculated using our proprietary Artificial Intelligence Algorithms. Agencies had until December 31st, 2021 to improve their score and compete for the coveted title of Agency of the Year.
The title of Agency of the Year is granted based on the Agency Score and is divided into three levels of recognition: Gold, Silver and Bronze. Gold is awarded to agencies with scores of 9.2 or higher, Silver is awarded to agencies with scores of 8.7 or higher, and Bronze is awarded to agencies with scores of 8.5 or higher. Each awarded agency will receive a digital badge of “Agency of the Year” for the level they are in.
The results of the competition are categorized by country, depending on the agency’s main location. In Guyana, the Ad World Masters Agencies of the Year competition features 1 Silver winner. These agencies represent the very best in the industry and are a testament to the creativity, innovation, and excellence that define the advertising field.
We would like to extend our heartfelt congratulations to all of the winners and thank all of the participating agencies for their dedication and hard work. We look forward to seeing the impact of their work in the coming year and beyond.
Curious to discover the results of other markets? Explore the results per country and learn more about the competition. If you don’t see your agency listed, sign up, list or claim your agency and you could be nominated for next year!
Insights into the advertising industry in Guyana
Advertising market in Guyana is relatively small, with most of the ad spend going to traditional mediums such as television and radio. The advertising industry is mostly dominated by local agencies, with a few international companies also having a presence in the market.
Guyana has a small but growing e-commerce market, and with the increasing penetration of mobile and internet usage in the country, digital advertising is becoming an increasingly important channel for businesses to reach their target audiences. Social media platforms such as Facebook and Instagram are becoming increasingly popular in Guyana, providing new opportunities for businesses to advertise their products and services.
The country has a relatively low internet penetration rate of around 50% and the industry is still developing, but the e-commerce and digital advertising sectors are showing signs of growth. The use of data and technology to target specific consumer segments is also becoming more prevalent, with companies like Facebook and Google allowing advertisers to target consumers based on their online behavior and purchase history.
In summary, the advertising market in Guyana is relatively small, but with a growing e-commerce market and increasing penetration of mobile and internet usage, the digital advertising sector is showing signs of growth and has a lot of potential for the future.