As the year 2023 begins, Ad World Masters is proud to announce its Agencies of the Year. Our rigorous selection process, which assesses the potential value of each agency, has resulted in the recognition of some of the most outstanding and accomplished agencies in the industry.
The selection process is based on the Agency Score, which is calculated using our proprietary Artificial Intelligence Algorithms. Agencies had until December 31st, 2021 to improve their score and compete for the coveted title of Agency of the Year.
The title of Agency of the Year is granted based on the Agency Score and is divided into three levels of recognition: Gold, Silver and Bronze. Gold is awarded to agencies with scores of 9.2 or higher, Silver is awarded to agencies with scores of 8.7 or higher, and Bronze is awarded to agencies with scores of 8.5 or higher. Each awarded agency will receive a digital badge of “Agency of the Year” for the level they are in.
The results of the competition are categorized by country, depending on the agency’s main location. In Finland, the Ad World Masters Agencies of the Year competition features 2 Silver, and 3 Bronze winners. These agencies represent the very best in the industry and are a testament to the creativity, innovation, and excellence that define the advertising field.
We would like to extend our heartfelt congratulations to all of the winners and thank all of the participating agencies for their dedication and hard work. We look forward to seeing the impact of their work in the coming year and beyond.
Curious to discover the results of other markets? Explore the results per country and learn more about the competition. If you don’t see your agency listed, sign up, list or claim your agency and you could be nominated for next year!
Insights into the advertising industry in Finland
The advertising market in Finland is relatively large, valued at around €1.2 billion in 2021. The market is dominated by digital advertising, with digital making up a significant portion of the total ad spend. The most popular digital channels are social media, search engines, and online video platforms.
There are several notable advertising agencies in Finland, such as Ogilvy, MediaCom, and Havas. These agencies work with clients in a variety of industries, including fast-moving consumer goods, telecommunications, and financial services.
E-commerce has been growing rapidly in Finland, with online sales expected to reach €7 billion in 2022. This growth has led to an increase in digital advertising for online retailers, such as Verkkokauppa and Suomalainen.
There are several major media houses in Finland, such as Alma Media and Sanoma, which own multiple websites, television and radio stations, and digital platforms, such as websites and mobile apps, which provide additional advertising opportunities.
According to a study by PwC, in 2020, the digital advertising market in Finland reached €720 million, with mobile advertising accounting for more than half of total digital ad spend.
In 2020, the most popular category in the digital advertising market was e-commerce (27%), followed by entertainment and media (26%) and services (11%).
In 2021, the advertising market in Finland is expected to grow by 5%, driven by an increase in digital advertising, in particular, mobile advertising, and e-commerce.
The most popular digital advertising formats in Finland are display and video ads, with search and social media ads also being popular among advertisers.
In terms of social media, Facebook is the most popular platform, followed by YouTube and Instagram.
According to a survey by PwC, in 2020, the most effective digital advertising formats were social media ads, followed by video and display ads.
The most popular ad formats on mobile devices are interstitial, native, and video ads.
In 2021, Finland’s digital advertising market is expected to exceed €750 million. Digital advertising is primarily used by companies in the retail, automotive, and telecommunications sectors.
According to a survey by PwC, 80% of companies in Finland have used digital advertising in the past 12 months, while 55% plan to increase their digital ad spend in the next year.
The most popular online advertising formats in Finland are display and video ads, with search and social media ads also being popular among advertisers.
In terms of programmatic advertising, it is becoming increasingly popular in Finland, with programmatic ad spend expected to reach €120 million in 2020.
In 2020, the share of digital advertising in total ad spend was 67% in Finland, according to the Interactive Advertising Bureau of Finland (IAB Finland).
According to IAB Finland, in 2020, the most popular ad formats were banner ads (40%), followed by video ads (30%) and native ads (20%).
In 2021, the Internet audience in Finland reached 5.5 million people, with social media platforms such as Facebook, YouTube, and Instagram being the most popular among users.
Overall, the advertising market in Finland is relatively large, with a focus on digital advertising, but traditional media is still an important channel for advertisers. The ongoing shift towards digital channels is driving the growth of the market, with e-commerce and mobile advertising providing new opportunities for marketers.