As the year 2023 begins, Ad World Masters is proud to announce its Agencies of the Year. Our rigorous selection process, which assesses the potential value of each agency, has resulted in the recognition of some of the most outstanding and accomplished agencies in the industry.
The selection process is based on the Agency Score, which is calculated using our proprietary Artificial Intelligence Algorithms. Agencies had until December 31st, 2021 to improve their score and compete for the coveted title of Agency of the Year.
The title of Agency of the Year is granted based on the Agency Score and is divided into three levels of recognition: Gold, Silver and Bronze. Gold is awarded to agencies with scores of 9.2 or higher, Silver is awarded to agencies with scores of 8.7 or higher, and Bronze is awarded to agencies with scores of 8.5 or higher. Each awarded agency will receive a digital badge of “Agency of the Year” for the level they are in.
The results of the competition are categorized by country, depending on the agency’s main location. In Ethiopia, the Ad World Masters Agencies of the Year competition features 1 Silver winner. These agencies represent the very best in the industry and are a testament to the creativity, innovation, and excellence that define the advertising field.
We would like to extend our heartfelt congratulations to all of the winners and thank all of the participating agencies for their dedication and hard work. We look forward to seeing the impact of their work in the coming year and beyond.
Curious to discover the results of other markets? Explore the results per country and learn more about the competition. If you don’t see your agency listed, sign up, list or claim your agency and you could be nominated for next year!
Insights into the advertising industry in Ethiopia
The advertising market in Ethiopia is still in its early stage of development and the size of the market is relatively small compared to other African countries. The market is dominated by traditional media, such as television, radio, and print. However, the market is expected to grow in the coming years as digital advertising is becoming increasingly popular.
The most popular digital channels in Ethiopia are social media and search engines, such as Facebook and Google. The most popular digital advertising formats are display and video ads.
The e-commerce sector in Ethiopia is still in its early stages of development, with only a few online retailers operating in the market. However, with the increasing use of mobile devices and internet penetration, the e-commerce market is expected to grow in the future and provide new opportunities for digital advertising.
There are several advertising agencies in Ethiopia, such as JWT, Ogilvy, and McCann, that work with clients in a variety of industries, including fast-moving consumer goods, telecommunications, and financial services.
There are several major media houses in Ethiopia, such as EBC and Fana Broadcasting, which own multiple television and radio stations, as well as digital platforms, such as websites and mobile apps, which provide additional advertising opportunities.
According to a report by the Interactive Advertising Bureau of Ethiopia (IAB Ethiopia), in 2020, the digital advertising market in Ethiopia was valued at around $20 million, representing just a small fraction of the total advertising market.
In 2020, the most popular category in the digital advertising market was e-commerce (20%), followed by entertainment and media (15%) and services (10%).
In 2021, the advertising market in Ethiopia is expected to grow by 15% to 20%, driven by an increase in digital advertising, in particular, mobile advertising, and e-commerce.
According to a survey by IAB Ethiopia, in 2020, the most effective digital advertising formats were social media ads, followed by video and display ads.
The most popular ad formats on mobile devices are interstitial, native, and video ads.
In Ethiopia, digital advertising is primarily used by companies in the retail, automotive, and telecommunications sectors.
According to a survey by IAB Ethiopia, 60% of companies in Ethiopia have used digital advertising in the past 12 months, while 40% plan to increase their digital ad spend in the next year.
The most popular online advertising formats in Ethiopia are display and video ads, with search and social media ads also being popular among advertisers.
According to a survey by IAB Ethiopia, in 2020, the share of digital advertising in total ad spend was 10%.
The most popular categories in the digital advertising market in Ethiopia were e-commerce, entertainment and media, and services.
In 2021, the Internet audience in Ethiopia reached 19 million people, ith social media platforms such as Facebook, YouTube, and Instagram being the most popular among users.