As the year 2023 begins, Ad World Masters is proud to announce its Agencies of the Year. Our rigorous selection process, which assesses the potential value of each agency, has resulted in the recognition of some of the most outstanding and accomplished agencies in the industry.
The selection process is based on the Agency Score, which is calculated using our proprietary Artificial Intelligence Algorithms. Agencies had until December 31st, 2021 to improve their score and compete for the coveted title of Agency of the Year.
The title of Agency of the Year is granted based on the Agency Score and is divided into three levels of recognition: Gold, Silver and Bronze. Gold is awarded to agencies with scores of 9.2 or higher, Silver is awarded to agencies with scores of 8.7 or higher, and Bronze is awarded to agencies with scores of 8.5 or higher. Each awarded agency will receive a digital badge of “Agency of the Year” for the level they are in.
The results of the competition are categorized by country, depending on the agency’s main location. In Chile, the Ad World Masters Agencies of the Year competition features 1 Silver winner. These agencies represent the very best in the industry and are a testament to the creativity, innovation, and excellence that define the advertising field.
We would like to extend our heartfelt congratulations to all of the winners and thank all of the participating agencies for their dedication and hard work. We look forward to seeing the impact of their work in the coming year and beyond.
Curious to discover the results of other markets? Explore the results per country and learn more about the competition. If you don’t see your agency listed, sign up, list or claim your agency and you could be nominated for next year!
Insights into the advertising industry in Chile
The advertising market in Chile is currently valued at around $1.4 billion, with projections for steady growth in the coming years. The market is dominated by traditional media channels such as television and print, with digital advertising accounting for around 25% of total ad spend. The largest agency in the country is Publicis, followed by WPP and Omnicom Group. Media companies such as Turner Broadcasting, Discovery Networks, and Endemol Shine Group also have a presence in the market.
E-commerce is rapidly growing in Chile, with a projected increase in revenue of 20% in 2020. This has led to an increase in digital advertising, particularly on social media platforms such as Facebook and Instagram. Online video advertising is also on the rise, with streaming platforms like Netflix and YouTube becoming increasingly popular.
In terms of digital advertising, the most popular ad formats are display ads and search ads. Mobile advertising is also on the rise, with mobile internet usage in Chile increasing by 25% in the last year alone.
There are a number of local advertising agencies and media companies in Chile, but international players such as Dentsu, Havas, and McCann also have a presence in the market. The Chilean Association of Advertising Agencies (ACHAP) is the main industry association representing advertising agencies in the country.
Overall, the advertising market in Chile is expected to continue growing in the coming years, driven by the increasing popularity of digital channels and the growth of e-commerce. The market is expected to reach an estimated value of $2.2 billion by 2023.