As the year 2023 begins, Ad World Masters is proud to announce its Agencies of the Year. Our rigorous selection process, which assesses the potential value of each agency, has resulted in the recognition of some of the most outstanding and accomplished agencies in the industry.
The selection process is based on the Agency Score, which is calculated using our proprietary Artificial Intelligence Algorithms. Agencies had until December 31st, 2021 to improve their score and compete for the coveted title of Agency of the Year.
The title of Agency of the Year is granted based on the Agency Score and is divided into three levels of recognition: Gold, Silver and Bronze. Gold is awarded to agencies with scores of 9.2 or higher, Silver is awarded to agencies with scores of 8.7 or higher, and Bronze is awarded to agencies with scores of 8.5 or higher. Each awarded agency will receive a digital badge of “Agency of the Year” for the level they are in.
The results of the competition are categorized by country, depending on the agency’s main location. In Bahrain, the Ad World Masters Agencies of the Year competition features 1 Silver winners. These agencies represent the very best in the industry and are a testament to the creativity, innovation, and excellence that define the advertising field.
We would like to extend our heartfelt congratulations to all of the winners and thank all of the participating agencies for their dedication and hard work. We look forward to seeing the impact of their work in the coming year and beyond.
Curious to discover the results of other markets? Explore the results per country and learn more about the competition. If you don’t see your agency listed, sign up, list or claim your agency and you could be nominated for next year!
Insights into the advertising industry in Bahrain
The advertising market in Bahrain is a rapidly growing industry, driven by the country’s stable economy and large population. According to a recent report by PwC, the advertising market in Bahrain is expected to reach a value of $250 million by 2022. The majority of this growth is expected to come from digital advertising, with online ad spend predicted to increase by 12% year-on-year.
In terms of media, television and print remain the most popular channels for advertising in Bahrain, with a significant portion of ad spend going towards these traditional forms of media. However, digital advertising is quickly gaining ground, with many businesses shifting their focus to online channels such as social media, mobile apps, and search engines.
The e-commerce market in Bahrain is also growing rapidly, with more and more consumers turning to online platforms to purchase goods and services. This trend is expected to continue in the coming years, providing new opportunities for businesses to reach consumers through digital advertising.
There are many advertising agencies and media houses operating in Bahrain, with many offering specialized services in digital marketing, social media, and e-commerce. Some of the most well-known agencies include Impact BBDO, Memac Ogilvy, and JWT Bahrain.
Despite the growth of digital advertising, traditional forms of advertising such as billboards and out-of-home advertising still play a significant role in the Bahraini advertising market. This is due to the high visibility and impact of these types of ads, making them an effective way to reach a large audience.
Overall, the advertising market in Bahrain is a dynamic and rapidly evolving industry, with a strong focus on digital advertising and e-commerce. Businesses looking to reach consumers in Bahrain will find a variety of opportunities to do so, whether through traditional or digital channels.