TOP Ad Agencies in South-Africa – Ad World Masters Agency of the Year 2022 Winners!

As the year 2023 begins, Ad World Masters is proud to announce its Agencies of the Year. Our rigorous selection process, which assesses the potential value of each agency, has resulted in the recognition of some of the most outstanding and accomplished agencies in the industry.

The selection process is based on the Agency Score, which is calculated using our proprietary Artificial Intelligence Algorithms. Agencies had until December 31st, 2021 to improve their score and compete for the coveted title of Agency of the Year.

The title of Agency of the Year is granted based on the Agency Score and is divided into three levels of recognition: Gold, Silver and Bronze. Gold is awarded to agencies with scores of 9.2 or higher, Silver is awarded to agencies with scores of 8.7 or higher, and Bronze is awarded to agencies with scores of 8.5 or higher. Each awarded agency will receive a digital badge of “Agency of the Year” for the level they are in.

The results of the competition are categorized by country, depending on the agency’s main location. In Slovakia, the Ad World Masters Agencies of the Year competition features 5 Silver, and 2 Bronze winners. These agencies represent the very best in the industry and are a testament to the creativity, innovation, and excellence that define the advertising field.

We would like to extend our heartfelt congratulations to all of the winners and thank all of the participating agencies for their dedication and hard work. We look forward to seeing the impact of their work in the coming year and beyond.

Curious to discover the results of other markets? Explore the results per country and learn more about the competition. If you don’t see your agency listed, sign up, list or claim your agency and you could be nominated for next year!

Insights into the advertising industry in South Africa

The advertising market in South Africa is valued at around R60 billion (approximately $4 billion) in 2021. The market is dominated by television and print, with digital advertising making up around 25% of total ad spend. The most popular digital channels are social media and search engines.

There are several notable advertising agencies in South Africa, such as Ogilvy, Joe Public, and The Jupiter Drawing Room. These agencies work with clients in a variety of industries, including fast-moving consumer goods, telecommunications, and financial services.

In recent years, e-commerce has been growing rapidly in South Africa, with online sales expected to reach R100 billion (approximately $6.8 billion) in 2022. This growth has led to an increase in digital advertising for online retailers, such as Takealot and Yuppiechef.

There are several major media houses in South Africa, such as the SABC and Naspers, which own multiple television and radio stations, as well as digital platforms such as News24, and MultiChoice, which provides additional advertising opportunities.

According to IAB, the Interactive Advertising Bureau, in 2020, the digital advertising market in South Africa reached R8.7 billion (approximately $590 million), with the share of mobile advertising increasing to 69% of total digital ad spend.

In 2020, the most popular category in the digital advertising market was e-commerce (27.5%), followed by entertainment and media (26.5%), and services (11.6%).

In 2021, the advertising market in South Africa is expected to grow by 4.5%, driven by an increase in digital advertising, in particular, mobile advertising, and e-commerce.

The most popular digital advertising formats in South Africa are display and video ads, with search and social media ads also being popular among advertisers.

In terms of social media, Facebook is the most popular platform, followed by YouTube and Instagram.

According to a survey by IAB South Africa, in 2020, the most effective digital advertising formats were social media ads, followed by video and display ads.

The most popular ad formats on mobile devices are interstitial, native and video ads.

In 2021, South Africa’s digital advertising market is expected to exceed R10 billion (approximately $680 million).

In South Africa, digital advertising is primarily used by companies in the retail, automotive, and telecommunications sectors.

According to a survey by IAB South Africa, 80% of companies in South Africa have used digital advertising in the past 12 months, while 55% plan to increase their digital ad spend in the next year.

The most popular online advertising formats in South Africa are display and video ads, with search and social media ads also being popular among advertisers.

In South Africa, programmatic advertising is becoming increasingly popular, with programmatic ad spend expected to reach R2 billion (approximately $135 million) in 2020.

In summary, the advertising market in South Africa is relatively large, with digital advertising making up a growing share of total ad spend. The most popular digital channels are social media and search engines, and the most popular ad formats are display and video ads. E-commerce is also growing rapidly in South Africa, providing new opportunities for digital advertising.