TOP Ad Agencies in Serbia – Ad World Masters Agency of the Year 2022 Winners!

As the year 2023 begins, Ad World Masters is proud to announce its Agencies of the Year. Our rigorous selection process, which assesses the potential value of each agency, has resulted in the recognition of some of the most outstanding and accomplished agencies in the industry.

The selection process is based on the Agency Score, which is calculated using our proprietary Artificial Intelligence Algorithms. Agencies had until December 31st, 2021 to improve their score and compete for the coveted title of Agency of the Year.

The title of Agency of the Year is granted based on the Agency Score and is divided into three levels of recognition: Gold, Silver and Bronze. Gold is awarded to agencies with scores of 9.2 or higher, Silver is awarded to agencies with scores of 8.7 or higher, and Bronze is awarded to agencies with scores of 8.5 or higher. Each awarded agency will receive a digital badge of “Agency of the Year” for the level they are in.

The results of the competition are categorized by country, depending on the agency’s main location. In Serbia, the Ad World Masters Agencies of the Year competition features 1 Gold, 3 Silver, and 2 Bronze winners. These agencies represent the very best in the industry and are a testament to the creativity, innovation, and excellence that define the advertising field.

We would like to extend our heartfelt congratulations to all of the winners and thank all of the participating agencies for their dedication and hard work. We look forward to seeing the impact of their work in the coming year and beyond.

Curious to discover the results of other markets? Explore the results per country and learn more about the competition. If you don’t see your agency listed, sign up, list or claim your agency and you could be nominated for next year!


Insights into the advertising industry in Serbia

The advertising market in Serbia is valued at around €200 million, with the majority of ad spend going towards television and digital advertising. The top advertising agencies in Serbia include Publicis, McCann, and Grey Group. In terms of media houses, the biggest players include RTV Pink, RTS, and Prva TV.

E-commerce and digital advertising are becoming increasingly important in Serbia, with a projected growth rate of around 15% in the next few years. Online shopping is becoming increasingly popular in Serbia, with e-commerce accounting for around 4% of total retail sales.

Digital advertising accounts for around 30% of total ad spend in Serbia, with the majority of digital ad spend going towards social media advertising and search engine marketing. Google and Facebook are the dominant players in the digital advertising space in Serbia.

According to IAB Serbia, the online advertising market in Serbia reached €24 million in 2019, and is expected to continue growing. Mobile advertising is also on the rise in Serbia, with mobile ad spend projected to reach €20 million by 2023.

Statista reports that in 2020, the leading ad format in Serbia was Display advertising, with a share of 29.8%. Followed by Search (22.5%), Video (18.5%), Social (15.5%) and Mobile (13.7%).

According to the same source, the leading industry sectors advertising in Serbia in 2020 were Automotive (17.4%), Telecommunications (13.7%), FMCG (12.8%), and Retail (9.3%).

In general, the advertising market in Serbia is expected to continue growing in the coming years, driven by increasing digitalization and the growing popularity of e-commerce.

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