TOP Ad Agencies in Saudi-Arabia – Ad World Masters Agency of the Year 2022 Winners!
As the year 2023 begins, Ad World Masters is proud to announce its Agencies of the Year. Our rigorous selection process, which assesses the potential value of each agency, has resulted in the recognition of some of the most outstanding and accomplished agencies in the industry.
The selection process is based on the Agency Score, which is calculated using our proprietary Artificial Intelligence Algorithms. Agencies had until December 31st, 2021 to improve their score and compete for the coveted title of Agency of the Year.
The title of Agency of the Year is granted based on the Agency Score and is divided into three levels of recognition: Gold, Silver and Bronze. Gold is awarded to agencies with scores of 9.2 or higher, Silver is awarded to agencies with scores of 8.7 or higher, and Bronze is awarded to agencies with scores of 8.5 or higher. Each awarded agency will receive a digital badge of “Agency of the Year” for the level they are in.
The results of the competition are categorized by country, depending on the agency’s main location. In Saudi Arabia, the Ad World Masters Agencies of the Year competition features 2 Silver winners. These agencies represent the very best in the industry and are a testament to the creativity, innovation, and excellence that define the advertising field.
We would like to extend our heartfelt congratulations to all of the winners and thank all of the participating agencies for their dedication and hard work. We look forward to seeing the impact of their work in the coming year and beyond.
Curious to discover the results of other markets? Explore the results per country and learn more about the competition. If you don’t see your agency listed, sign up, list or claim your agency and you could be nominated for next year!
Insights into the advertising industry in Saudi Arabia
The advertising market in Saudi Arabia is growing rapidly, driven by increased consumer spending, urbanization, and a growing population. In 2020, the total ad market in Saudi Arabia was worth around $2.5 billion. The top advertising agencies in Saudi Arabia include J. Walter Thompson, BBDO, and Impact BBDO.
TV remains the dominant ad medium in Saudi Arabia, accounting for around 40% of total ad spend. However, digital media is growing in importance, with digital ad spend increasing by 15% in 2020. Online video and social media advertising are particularly popular in Saudi Arabia, with platforms like YouTube, TikTok, and Instagram being widely used by brands to reach consumers.
E-commerce is also growing rapidly in Saudi Arabia, with the market expected to reach $28 billion by 2022. This presents a huge opportunity for digital advertisers, as e-commerce companies often rely heavily on online advertising to drive sales.
In the digital advertising space, programmatic advertising is gaining popularity in Saudi Arabia, with a share of around 30% of digital ad spend. Mobile advertising is also a popular form of digital advertising, with mobile ad spend in Saudi Arabia expected to reach $1.5 billion by 2022.
Overall, the advertising market in Saudi Arabia is expected to continue growing in the coming years, with digital advertising being a key driver of that growth. As consumer behavior shifts more and more towards digital channels, brands will need to adapt their advertising strategies to meet this trend. The country’s Vision 2030 plan to diversify its economy, with emphasis on digital transformation, is expected to boost the ad market as well.