TOP Ad Agencies in Russia – Ad World Masters Agency of the Year 2022 Winners!

As the year 2023 begins, Ad World Masters is proud to announce its Agencies of the Year. Our rigorous selection process, which assesses the potential value of each agency, has resulted in the recognition of some of the most outstanding and accomplished agencies in the industry.

The selection process is based on the Agency Score, which is calculated using our proprietary Artificial Intelligence Algorithms. Agencies had until December 31st, 2021 to improve their score and compete for the coveted title of Agency of the Year.

The title of Agency of the Year is granted based on the Agency Score and is divided into three levels of recognition: Gold, Silver and Bronze. Gold is awarded to agencies with scores of 9.2 or higher, Silver is awarded to agencies with scores of 8.7 or higher, and Bronze is awarded to agencies with scores of 8.5 or higher. Each awarded agency will receive a digital badge of “Agency of the Year” for the level they are in.

The results of the competition are categorized by country, depending on the agency’s main location. In Russia, the Ad World Masters Agencies of the Year competition features 4 Silver, and 1 Bronze winners. These agencies represent the very best in the industry and are a testament to the creativity, innovation, and excellence that define the advertising field.

We would like to extend our heartfelt congratulations to all of the winners and thank all of the participating agencies for their dedication and hard work. We look forward to seeing the impact of their work in the coming year and beyond.

Curious to discover the results of other markets? Explore the results per country and learn more about the competition. If you don’t see your agency listed, sign up, list or claim your agency and you could be nominated for next year!

Insights into the advertising industry in Russia

The advertising market in Russia is growing rapidly, driven by increased Internet penetration and e-commerce growth. In 2020, the total ad market in Russia was worth around $7 billion, with digital advertising accounting for about 40% of that. The top advertising agencies in Russia include Voskhod, Rambler&Co and Digital Evolution Group.

TV remains the dominant ad medium in Russia, accounting for around 40% of total ad spend. However, digital media is growing in importance, with digital ad spend increasing by 20% in 2020. Online video and social media advertising are particularly popular in Russia, with platforms like YouTube, TikTok, and Instagram being widely used by brands to reach consumers.

E-commerce is also growing rapidly in Russia, with the market expected to reach $40 billion by 2025. This presents a huge opportunity for digital advertisers, as e-commerce companies often rely heavily on online advertising to drive sales.

In the digital advertising space, RTB (real-time bidding) is the most popular form of programmatic advertising in Russia, with a share of around 60% of programmatic ad spend. Mobile advertising is also gaining popularity, with mobile ad spend in Russia expected to reach $2.5 billion by 2022.

Overall, the advertising market in Russia is expected to continue growing in the coming years, with digital advertising being a key driver of that growth. As consumer behavior shifts more and more towards digital channels, brands will need to adapt their advertising strategies to meet this trend.