TOP Ad Agencies in Netherlands – Ad World Masters Agency of the Year 2022 Winners!

As the year 2023 begins, Ad World Masters is proud to announce its Agencies of the Year. Our rigorous selection process, which assesses the potential value of each agency, has resulted in the recognition of some of the most outstanding and accomplished agencies in the industry.

The selection process is based on the Agency Score, which is calculated using our proprietary Artificial Intelligence Algorithms. Agencies had until December 31st, 2021 to improve their score and compete for the coveted title of Agency of the Year.

The title of Agency of the Year is granted based on the Agency Score and is divided into three levels of recognition: Gold, Silver and Bronze. Gold is awarded to agencies with scores of 9.2 or higher, Silver is awarded to agencies with scores of 8.7 or higher, and Bronze is awarded to agencies with scores of 8.5 or higher. Each awarded agency will receive a digital badge of “Agency of the Year” for the level they are in.

The results of the competition are categorized by country, depending on the agency’s main location. In the Netherlands, the Ad World Masters Agencies of the Year competition features 2 Gold, 22 Silver, and 13 Bronze winners. These agencies represent the very best in the industry and are a testament to the creativity, innovation, and excellence that define the advertising field.

We would like to extend our heartfelt congratulations to all of the winners and thank all of the participating agencies for their dedication and hard work. We look forward to seeing the impact of their work in the coming year and beyond.

Curious to discover the results of other markets? Explore the results per country and learn more about the competition. If you don’t see your agency listed, sign up, list or claim your agency and you could be nominated for next year!

Insights into the advertising industry in the Netherlands

The advertising market in the Netherlands is a thriving and dynamic landscape, valued at over €5.5 billion in 2020. The digital advertising market is a significant segment of the Dutch advertising market, with a value of €3.2 billion in 2020 and projected growth of 6.4% in 2021, according to IAB Netherlands. Search and social media are the most popular forms of digital advertising in the Netherlands, with Google and Facebook being the main players in the search and social media advertising markets, respectively. Mobile advertising also saw significant growth, accounting for over 60% of digital ad spend in 2020.

The e-commerce market in the Netherlands is also significant, valued at €12.9 billion in 2020 and projected to reach €14.4 billion by 2022, according to PwC. The market has been driven by the increasing popularity of online shopping and the growth of mobile commerce. is the leading player in the Dutch e-commerce market, followed by Coolblue and Wehkamp.

The leading advertising agencies in the Netherlands include WPP, Omnicom Group, and Publicis Groupe. These agencies specialize in various forms of advertising, such as digital, television, and print. The media landscape in the Netherlands is dominated by television, with the major networks being RTL, SBS and NPO. The newspaper market is also significant, with De Telegraaf and De Volkskrant being among the most widely read.

According to a report by the Dutch Advertising Association, the top advertising categories in the Netherlands are Automotive, Retail, and Telecommunications. In 2020, the e-commerce sector has seen the biggest growth in advertising expenditure due to the COVID-19 pandemic.

The Dutch advertising market is known for its strong focus on creativity and innovation, with many agencies and brands pushing the boundaries of traditional advertising to create engaging and memorable campaigns. The Netherlands is also home to a number of well-established independent agencies, such as 180 Amsterdam, SuperHeroes and StrawberryFrog, that have achieved international acclaim for their work.

In recent years, the Dutch advertising market has seen a shift towards more digital and data-driven advertising, with many brands leveraging data and technology to create more effective campaigns. Programmatic advertising is particularly popular in the Netherlands, with programmatic ad spending reaching €1.1 billion in 2020 and projected to reach €1.2 billion by 2022.

Another interesting fact about the Dutch advertising market is that it is home to a number of internationally renowned creative talents, such as Paul Arden, Wieden+Kennedy and Erwin Blom, who have made a significant impact on the industry globally.

Overall, the advertising market in the Netherlands is highly competitive and offers a wide range of opportunities for companies looking to expand their reach, with a growing focus on digital and e-commerce advertising. The industry is known for its creativity, innovation, and exceptional talent, making it a destination for brands looking to achieve global success.

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