Marketing’s purpose is to help brands and companies gain more visibility and mobilize audiences to take action.
A delicate art that some people and companies mastered. This competition aims to reward challenger marketers and leading brands that are pushing the industry forward.
After a selected nomination and handful selection, our panel has decided to reward brands and professionals across the world.
With a published list for 59 countries. The competition shines line on local and regional market specificities and our jury and methodology for selection focused not only on the leaders but the doers, people enabling their brands and companies and teams with track record work in those markets.
For a fact, UAE’s economy was based primarily on the fishing and pearl industry before they discovered oil in the mid-20th century. When oil exports began in the 1960s, the country’s economy rapidly transformed. Consumers in the UAE are most diverse across the Gulf countries, as only 11.5% of the population is Emirati and the majority of the population consists of immigrants with significantly different levels of income. United Arab Emirates has the largest advertising market and newspaper advertising expenditure among GCC countries, however, the market has been shrinking due to declining readership figures (Only 25% of Emiratis read newspapers every day – Mideast Media Survey) and the regional economic recession. The UAE advertising market accounting for 48% of total advertising expenditure across the Gulf region. Digital advertising fails to take off despite Emiratis being one of the most digitally connected in the region. Internet penetration is over 90% while smartphone penetration is at 99%. Nonetheless, digital advertising spending is not fully regulated and not included in the total advertising expenditure.
Discover the Marketers and Brands of the Year for the United Arab Emirates👇
Asad ur Rehman
Khaled M. Ismail
Brands and Marketers collecting the title are invited to order their trophy by contacting us.
Great marketers and great brands are paving the way for strategic accomplishments that push the industry forward. Agency partners are helping with making things happen. Bring bright minds and talent to your marketing by hiring an agency. Ad World Masters allows you to search and find agencies in your countries for any specific service you might need. Discover our agencies: