Marketing’s purpose is to help brands and companies gain more visibility and mobilize audiences to take action.
A delicate art that some people and companies mastered. This competition aims to reward challenger marketers and leading brands that are pushing the industry forward.
After a selected nomination and handful selection, our panel has decided to reward brands and professionals across the world.
With a published list for 59 countries. The competition shines line on local and regional market specificities and our jury and methodology for selection focused not only on the leaders but the doers, people enabling their brands and companies and teams with track record work in those markets.
Specifically, due to its export market, Nigeria is the largest economy in Africa. Petroleum products are the primary export—accounting for more than 90 percent of Nigeria’s exports. For a fact, the development of marketing in Nigeria can be divided into 3 different periods. Firstly by starting as a simple trade, barter was used mostly for the exchange of goods for other goods prevailed over the exchange of goods for money. After the emergence of mass production, consumer demand became more saturated. With strong competition, they had to find a way to make their products more attractive to the consumers. That’s the period when they realized marketing was the thing that kept business alive. Marketing was no longer compartmentalized, it actually became the goal of business. This was the time when the customer became the king, and all employees became involved in the marketing effort, directly or indirectly. Indeed it’s important to know that Nigeria is currently living in the age of mobile/social and relationship marketing. Customers are still considered kings and all efforts go to satisfy their needs. And with the help of technology, businesses and consumers can stay in touch and build their relationships 24/7.
Discover the Marketers and Brands of the Year in Nigeria👇
Konga Online Shopping
Nnamdi Samuel Odiwe
Nigerian Stock Exchance
Brands and Marketers collecting the title are invited to order their trophy by contacting us.
Great marketers and great brands are paving the way for strategic accomplishments that push the industry forward. Agency partners are helping with making things happen. Bring bright minds and talent to your marketing by hiring an agency. Ad World Masters allows you to search and find agencies in your countries for any specific service you might need. Discover our agencies: