Marketing’s purpose is to help brands and companies gain more visibility and mobilize audiences to take action.
A delicate art that some people and companies mastered. This competition aims to reward challenger marketers and leading brands that are pushing the industry forward.
After a selected nomination and handful selection, our panel has decided to reward brands and professionals across the world.
With a published list for 59 countries. The competition shines line on local and regional market specificities and our jury and methodology for selection focused not only on the leaders but the doers, people enabling their brands and companies and teams with track record work in those markets.
For a fact, Mexico’s advertising expenditure has experienced steady growth since 2012 and is estimated to continue increasing to 4.63 billion U.S. dollars by 2024. The country holds second place behind Brazil as Latin America’s largest ad market, accounting for 18 percent of the region’s advertising spending in 2020. Purchasing criteria are usually product quality, practicality (time-saving), and price. It was estimated that nearly 74 percent of Mexico’s digital ad expenditure was spent on such mobile advertising in 2020 and has 2.27 billion U.S. dollars invested in TV ads. However, other traditional forms of advertisement are on the decrease. As spending in newspaper advertising dwindles, expenditures in the print media’s digital form have and are expected to continue to, grow.
Discover the Marketers and Brands of the Year in Mexico👇
Maria Fernanda Villalba
Brands and Marketers collecting the title are invited to order their trophy by contacting us.
Great marketers and great brands are paving the way for strategic accomplishments that push the industry forward. Agency partners are helping with making things happen. Bring bright minds and talent to your marketing by hiring an agency. Ad World Masters allows you to search and find agencies in your countries for any specific service you might need. Discover our agencies: