Marketing’s purpose is to help brands and companies gain more visibility and mobilize audiences to take action.
A delicate art that some people and companies mastered. This competition aims to reward challenger marketers and leading brands that are pushing the industry forward.
After a selected nomination and handful selection, our panel has decided to reward brands and professionals across the world.
With a published list for 59 countries. The competition shines line on local and regional market specificities and our jury and methodology for selection focused not only on the leaders but the doers, people enabling their brands and companies and teams with track record work in those markets.
For a fact, 26 million of Malaysia’s 32.16 million population are now online, where 81% are active social media users. The country has an 83% Internet penetration rate, which is one of the highest in the Southeast Asia region. Malaysia’s consumer lifestyle has been evolving due to rising affluence and education levels. Malaysians are becoming more westernized, sophisticated, and cosmopolitan. Consumers, though highly price-sensitive, are also brand-conscious and increasingly concerned about quality. Compared to promotional campaigns and goods variety, the influence of prices on consumer purchasing behavior have less importance. Television is a very effective means of reaching a wide audience, although only 56% of Malaysians watch TV daily through a traditional set. In 2020, the digital advertising share is estimated to be more than 25% of total media ad spending.
Discover the Marketers and Brands of the Year in Malaysia👇
Brands and Marketers collecting the title are invited to order their trophy by contacting us.
Great marketers and great brands are paving the way for strategic accomplishments that push the industry forward. Agency partners are helping with making things happen. Bring bright minds and talent to your marketing by hiring an agency. Ad World Masters allows you to search and find agencies in your countries for any specific service you might need. Discover our agencies: