Marketing’s purpose is to help brands and companies gain more visibility and mobilize audiences to take action.
A delicate art that some people and companies mastered. This competition aims to reward challenger marketers and leading brands that are pushing the industry forward.
After a selected nomination and handful selection, our panel has decided to reward brands and professionals across the world.
With a published list for 59 countries. The competition shines line on local and regional market specificities and our jury and methodology for selection focused not only on the leaders but the doers, people enabling their brands and companies and teams with track record work in those markets.
For a fact, it is often said that marketing in Japan is hard because Japanese consumers are said to have the strictest product selection standards in the world. That’s why it gives challenges for companies in choosing the right marketing strategies. Similar to many other countries worldwide, the advertisement market in Japan currently sees a strong division in terms of growth potential between traditional media and the new possibilities that digital marketing brings. In Japan, the internet overtook television as the leading medium in terms of advertising expenditure for the first time in 2019. Specifically, Internet ad spending in Japan doubled last 5 years, while ad spending for television slightly decreased over years. Japanese advertisement market counts as one of the world’s most creative ad markets. They concentrate less on selling the benefits of a new product and instead focus more on establishing an emotional and memorable connection with the audience. Important assets in this regard include the use of celebrities, aesthetic innovation, stylized language, and catchy music.
Discover the Marketers and Brands of the Year for Japan👇
Brands and Marketers collecting the title are invited to order their trophy by contacting us.
Great marketers and great brands are paving the way for strategic accomplishments that push the industry forward. Agency partners are helping with making things happen. Bring bright minds and talent to your marketing by hiring an agency. Ad World Masters allows you to search and find agencies in your countries for any specific service you might need. Discover our agencies: