Marketing’s purpose is to help brands and companies gain more visibility and mobilize audiences to take action.
A delicate art that some people and companies mastered. This competition aims to reward challenger marketers and leading brands that are pushing the industry forward.
After a selected nomination and handful selection, our panel has decided to reward brands and professionals across the world.
With a published list for 59 countries. The competition shines line on local and regional market specificities and our jury and methodology for selection focused not only on the leaders but the doers, people enabling their brands and companies and teams with track record work in those markets.
For a fact, being the country that enjoys more than 250 days of sunshine with beautiful islands for vacation. Greece was affected by an economic recession in 2009, which changed everything in the country. Even greek consumers have radically changed their spending habits and have become extremely price-conscious. According to research by Nielsen, 69% of Greeks find online shopping convenient, because they could get more options to choose from. Television channels face the double challenge of financial struggle and acquisition of licenses. This also affected their advertising industry, TV advertising has been highly impacted by the economic recession and has fallen from EUR 1.03 billion in 2008 to EUR 233 million in 2016. TV advertising is expected to pick up slightly to foo rates in the future. That being said, Greece has one of the lowest Internet penetration rates in the EU, 69% compared to the EU average of 82% that’s why digital media is a good challenge for marketers.
Discover the Marketers and Brands of the Year for Greece👇
Brands and Marketers collecting the title are invited to order their trophy by contacting us.
Great marketers and great brands are paving the way for strategic accomplishments that push the industry forward. Agency partners are helping with making things happen. Bring bright minds and talent to your marketing by hiring an agency. Ad World Masters allows you to search and find agencies in your countries for any specific service you might need. Discover our agencies: