2021 has just started and Ad World Masters is ready to reveal its Agencies of the Year!
Ad World Masters Agency of the Year rewards agencies based on the Agency Score, which assesses the potential value of each agency. Eligible agencies had until December 31st 2020 to improve their score and try their best to be listed as Agency Of The Year 2020. The data of over 11,400 agencies has been processed and assessed by our Artificial Intelligence Algorithms and it is time to announce the best the industry has to offer.
The title of Agency of the Year is granted based on the Agency Score with 3 possible levels:
Gold for Agency Scores ≥ 9.2
Silver for Agency Scores ≥ 8.7
Bronze for Agency Scores ≥ 8.5.
For this, all awarded agencies are receiving a digital badge of “Agency of the Year” of the tier they are in.
Each market being unique the results are categorized by country depending on the agency’s main location. You will find here below the awarded agencies for Germany.
Germany’s population is above 81 million inhabitants, whose GDP/capita is $47,662. The national market grew in 2018 at 1,50%. Regarding the advertising industry, forecasts say that in 2019 advertising investments toward digital will exceed $8.5 billion, making it one of the most spending countries in Europe (eMarketer).
In Germany Ad World Masters Agencies of the Year’ competition features 2 Gold, 10 Silver, and 16 Bronze winners.
Explore the results per country and learn more about the competition.