“Digital marketing is dead.”
You must have come across this statement; however, do you really understand the gravity of the situation and what does it entail?
Backtrack to the last two decades and you’ll see the digital marketing as being the owner of Yahoo homepage banner only. However, now it’s all being changed. From online gurus running on the frontline to newbies ruining the profession, the digital marketing has been called dead by many.
So the question is:
Is the digital marketing really dead and we are now living in a post-digital marketing era?
Digital marketing is not so much as dead, but going through some drastic evolution. Over the last few years, a great number of the digital marketing agencies and specialists have expanded tremendously. Everyone knows about digital marketing now. They’ve witnessed the bombardment of ads, wherever they go online.
Just think about a brand that does not have a web-presence currently. Any business that has no website, Google listing, or social media?
Well, I guess none.
Because everyone is getting on the digital marketing bandwagon these days. Brands are actively communicating with the marketing agencies to get their projects through. They want their marketing to be equally complying to the trends. This is evident by the fact that compared to the last four years, business companies are now spending an increased amount by $45 billion on digital marketing.
Although, this has created a surge in the opening of all kinds of digital marketing agencies. From traditional marketers opening a mom and pop shop to over saturation of the market with digital marketing agencies, everyone is here to generate some good revenue.
However, this has got the business owners on edge, considering all kinds of options are open to them now. Having been scammed or after receiving substandard quality of work, they have become extremely careful in investing their money.
One of the main reasons for this distrust is also the ineffective digital marketing done by amateur marketers and online gurus. These so called “professionals” consider themselves know-it-all by learning “how to run ads” only from a few free online tutorials. They fail to realize that digital marketing has systemic processes and proper steps that are essential to achieve a better outcome.
Nonetheless, advancement of advertising is the ultimate answer to this problem. It’s the only way to carve for the original marketers to move forward in the next few years. This evolution entails specialization in running HQ advertisement videos and finding platforms that can bless the agencies with the right brand awareness for optimum results.
This is the only way to rise anew from the ashes of the dead digital marketing -and to be allowed to become a true marketing agency that equips the brands with all the right formulas and procedures to make them succeed in this competitive world. Embrace some creativity and innovation, and do only what you are best at, and your success will soar through any sky above.