Ranking
Top Marketers & Top Brands in Portugal – MOTY & BOTY Portugal
Marketing’s purpose is to help brands and companies gain more visibility and mobilize audiences to take action.
A delicate art that some people and companies mastered. This competition aims to reward challenger marketers and leading brands that are pushing the industry forward.
After a selected nomination and handful selection, our panel has decided to reward brands and professionals across the world.
With a published list for 59 countries. The competition shines line on local and regional market specificities and our jury and methodology for selection focused not only on the leaders but the doers, people enabling their brands and companies and teams with track record work in those markets.
For a fact, being the oldest country in Europe, with a 10.28 million population. Recent developments in the social, economic, and technological context have had a high impact on the consumption habits of the Portuguese, and today there is a greater concern with the management of the family budget, as well as a concern with the environmental aspect of products, such as sustainability and the origin of the products they consume. Specifically, regarding the advertising market, TV advertising has a great influence on consumer behavior. The TV receives 74% of national advertising revenue (Marktest). Portuguese read daily newspapers, that’s why it receives 9% of national advertising revenue. There were 7.4 million Portuguese Internet users with a 72.4% penetration (Internet World Stats). Indeed it’s important to know that, Ad spending in the Digital Advertising market is projected to reach US$356m in 2021.
Discover the Marketers and Brands of the Year in Portugal👇
Isabel Pina
Hovione
Brands and Marketers collecting the title are invited to order their trophy by contacting us.
Great marketers and great brands are paving the way for strategic accomplishments that push the industry forward. Agency partners are helping with making things happen. Bring bright minds and talent to your marketing by hiring an agency. Ad World Masters allows you to search and find agencies in your countries for any specific service you might need. Discover our agencies:
