Ranking
Top Marketers & Top Brands in Italy – MOTY & BOTY Italy
Marketing’s purpose is to help brands and companies gain more visibility and mobilize audiences to take action.
A delicate art that some people and companies mastered. This competition aims to reward challenger marketers and leading brands that are pushing the industry forward.
After a selected nomination and handful selection, our panel has decided to reward brands and professionals across the world.
With a published list for 59 countries. The competition shines line on local and regional market specificities and our jury and methodology for selection focused not only on the leaders but the doers, people enabling their brands and companies and teams with track record work in those markets.
For a fact investments in the Italian digital advertising market reached almost three billion euros, an increase compared to the previous years across all the market segments. Despite the encouraging growth, professionals working in the field pointed out specific aspects which could potentially affect future trends in the digital marketing sector. Digital advertising saw ad investment, internet advertising is now the second channel of advertisement in Italy with 30% of shares. Advertising on television is expensive but effective. Italy’s population has a high and diversified level of mass consumption. Indeed it’s important to know that, since the financial crisis the majority of Italian consumers have re-organized their shopping habits in order to meet economic constraints. Italian consumers are demanding quality products, they will therefore be more concerned about the quality of goods and of customer service than about promotions. When given the choice, Italians prefer products ‘made in Italy’, however foreign products are also in vogue.
Discover the Marketers and Brands of the Year for Italy👇
Frederica Lambicchi
Vodafone
Brands and Marketers collecting the title are invited to order their trophy by contacting us.
Great marketers and great brands are paving the way for strategic accomplishments that push the industry forward. Agency partners are helping with making things happen. Bring bright minds and talent to your marketing by hiring an agency. Ad World Masters allows you to search and find agencies in your countries for any specific service you might need. Discover our agencies:
