Ranking
Top Marketers & Top Brands in Turkey – MOTY & BOTY Turkey
Marketing’s purpose is to help brands and companies gain more visibility and mobilize audiences to take action.
A delicate art that some people and companies mastered. This competition aims to reward challenger marketers and leading brands that are pushing the industry forward.
After a selected nomination and handful selection, our panel has decided to reward brands and professionals across the world.
With a published list for 59 countries. The competition shines line on local and regional market specificities and our jury and methodology for selection focused not only on the leaders but the doers, people enabling their brands and companies and teams with track record work in those markets.
Speaking of which Turkey is known as the best tourist destination with great history located in both Asia and Europe. Culturally, Turkish consumers’ demographic characteristics are significantly different, however, most Turkish consumers believe that self-care and following the latest trend is important. Traditional media are dominating the advertising market but still, people try to be active users of the internet. For a fact, television is the main source of entertainment and information for the majority with an average daily viewing of 330 minutes. Because of its excellent penetration rate and the amount of advertising time on television, the latter remains one of advertisers’ favorite means of communication. Television concentrates on its own more than half of the advertising expenses (52.7% of total advertising and a total of TRY 2 billion). The number of Internet users is estimated to be 56 million in 2017 with a penetration rate of 69.6% that puts Turkey in 18th place worldwide (Internet World Statistics). Digital advertising has been constantly on the rise and reached TRY 953 million. Nearly half of digital advertising and 64% of the social media advertising occurred on mobile platforms (TRY 454 million) (Interactive Advertising Bureau).
Discover the Marketers and Brands of the Year for Turkey👇
Metin Cherasi
Arcelik
Pelin Aydoğdu
Danone
Brands and Marketers collecting the title are invited to order their trophy by contacting us.
Great marketers and great brands are paving the way for strategic accomplishments that push the industry forward. Agency partners are helping with making things happen. Bring bright minds and talent to your marketing by hiring an agency. Ad World Masters allows you to search and find agencies in your countries for any specific service you might need. Discover our agencies:
