Richardson Media Group

Richardson Media Group negotiates and manages regional and national advertising campaigns across multiple delivery platforms. While we purchase most of our media inventory in the digital space, we also provide access to more traditional vehicles like television, radio, print and out-of-home, blending these tactics together to ensure our clients achieve their specific marketing objectives. We research and assemble paid media strategies that focus on a range of goals from raising brand awareness to driving specific calls to action. Always looking for the ideal ratio of reach and frequency, we drive engagement with target audiences, encouraging them to take a particular action step or inviting them to learn more about the product or service the client offers. Our team works closely alongside design, copywriting, video and web development teams to guide ad production and help optimize the websites or landing pages where campaign traffic is directed. Where many media firms stop at the media plan implementation stage, we extend our services post-buy to include robust analytics reporting and ongoing campaign optimization. Our clients and partners tell us that we go above and beyond with every plan we do.