Gasp

If all you have is a hammer, everything looks like a nail. You may or may not be familiar with this quote from Bernard Baruch but its something of a mantra at Gasp; a small, family-run, award winning marketing and communications agency who are proudly media-neutral. Hell-bent on making our clients more profitable, we think simply and intelligently to deliver strategies across the increasingly fragmented media landscape. Our focus and results remain consistent. Making our clients more successful. Clients come to us with problems. Then we solve them using the tools at our disposal. Described by The Drum as “fearless and inventive”, we’ve left golf balls in people’s gardens, sent cardboard-engineered reindeers across Europe and laid down rain-activated ads on the streets. The key is fully understanding the problem and desired outcome. 90% of marketing doesn’t work. For a reason. Misdiagnosis, losing focus of the communication, believing the channel itself is the answer and falling into the “me too” trap, are all too common. The means with which we can communicate should be empowering not intimidating. Digital, social, mobile, provide us with a mass of tools and it is our task to craft the right strategies to tackle the right problems to reach the right outcome.