CultureSpan Marketing

CultureSpan Marketing is a full-service, multicultural marketing firm founded in 1980 and headquartered in El Paso, Texas. Our identity speaks to who we are as individuals, where we live and work in our bicultural community and how we function as a creative firm. Crafting a general market marketing strategy and then translating it into Spanish language is not an effective approach for today’s multicultural America. For a brand to be culturally engaging, it takes more than just translating words. That’s why at CultureSpan, we create marketing strategies that amplify a brand’s relevance through culture before language. Then, and after the leading language has been defined, we use a process called “Transcreation” to transfer the message’s characteristics, emotions and values to the other language. The result is a powerful message that resonates with hearts and minds.