Marketing’s purpose is to help brands and companies gain more visibility and mobilize audiences to take action.
A delicate art that some people and companies mastered. This competition aims to reward challenger marketers and leading brands that are pushing the industry forward.
After a selected nomination and handful selection, our panel has decided to reward brands and professionals across the world.
With a published list for 59 countries. The competition shines line on local and regional market specificities and our jury and methodology for selection focused not only on the leaders but the doers, people enabling their brands and companies and teams with track record work in those markets.
Speaking of which, the Philippines has a population of around 109,180,000 (July 2020 est.). The Philippines is a youthful and vibrant consumer market with strong growth potential. The shopping experience is important to Filipino consumers, who visit malls not only to make purchases but also as a family or social activity. Advertising has helped increase consumer culture by portraying physical attractiveness and material goods as a gateway to happiness and success. Internet penetration has increased but is relatively low compared to Asian neighbors (55.5% of the population in 2017). In recent years web-based advertising is being placed on the most-visited local websites. As the use of the Internet is not widespread, this media can only reach a limited part of the population. Mobile Internet ad spending is small, representing 7% of overall ad spending in 2017, but it will see significant growth over the forecast, to 14.4% in 2020.
Discover the Marketers and Brands of the Year for the Philippines👇
Brands and Marketers collecting the title are invited to order their trophy by contacting us.
Great marketers and great brands are paving the way for strategic accomplishments that push the industry forward. Agency partners are helping with making things happen. Bring bright minds and talent to your marketing by hiring an agency. Ad World Masters allows you to search and find agencies in your countries for any specific service you might need. Discover our agencies: